Manager, Digital Marketing and Website Management - Manassas - Electra Aero

Description

About Electra:

At Electra, we're pioneering sustainable aviation by developing hybrid-electric Ultra Short Takeoff and Landing aircraft designed to transform regional air mobility, by making air travel more efficient, quieter, and environmentally friendly. Able to operate from soccer field-sized spaces, our Ultra Short unlocks a new era of aviation through what we call Direct Aviation - the next level of connectivity bringing air travel closer to where we live, work, and play. Headquartered in Northern Virginia, with additional locations in Switzerland, we're building a diverse team of global professionals passionate about redefining the future of aviation.

Manager, Digital Marketing & Website Management

Position Overview

This role is ideal for a polished communicator with strong technical aptitude, high attention to detail, and an ability to operate autonomously in a fast-paced, entrepreneurial environment. The individual will understand broader company priorities but maintain a unique focus on the digital channels that communicate Electra's mission, technology, and values to customers, partners, and the public.

Success in this role requires strategic thinking, hands-on execution, excellent judgment, and an ability to translate complex technical content into accessible, compelling digital experiences across Electra's website and other digital touchpoints.

Key Responsibilities

Digital Marketing Leadership

· Develop and execute digital strategies that advance Electra's brand and support commercial and organizational priorities.

· Manage and optimize digital performance across owned channels, focusing on high-quality, mission-aligned storytelling.

· Automate Electra's digital marketing tools/processes, integrating them with the CRM to create a deeper understanding of prospect/customer interactions with the company's digital channels/content.

· Analyze, interpret and create strategic recommendations from channel performance data for company leadership.

Website Management

· Maintain and update Electra's website to ensure accuracy, usability, and strong brand representation.

· Oversee site architecture, page creation, content updates, and ongoing design and UX improvements.

· Ensure search engine optimization (SEO) best practices are integrated and maintained while helping lead the integration of GEO (Generative Engine Optimization) into marketing planning and execution.

· Coordinate with internal teams and external partners to support new site features and functionality.

Content & Creative Development (Digital Channels)

· Collaborate with designers, writers, engineers, and subject-matter experts to develop clear, compelling digital and website content.

· Ensure all digital assets meet Electra's brand, design, content and quality standards while maintain engagement rates at or above industry standard.

Analytics, Reporting & Optimization

· Monitor web analytics and digital performance dashboards to assess traffic, engagement, and user behavior.

· Translate insights into actionable improvements for SEO/GEO, content relevance, and user experience.

· Provide visibility into digital performance to leadership and cross-functional teams.

Customer Journey Mapping, Lead Scoring & Nurturing

· Collaborate with Commercial, Product, and Communications teams to ensure journey mapping and scoring frameworks are accurate, data-driven, and aligned with evolving market and customer insights.

· Define and implement lead-scoring models that reflect buyer behaviors, content interactions, and commercial priorities.

· Lead the development and ongoing refinement of Electra's customer journey strategy, ensuring digital touchpoints effectively support awareness, education, engagement, and conversion.

Qualifications: Required Education and Experience:

· Bachelor's degree in Journalism, Marketing, Communications, Public Relations, or a related field.

· 5+ years of experience in marketing and event management, preferably in aerospace, transportation, or tech sectors.

Required Skills and Qualifications:

· Demonstrated success managing brand social media channels and developing creative content.

· Experience working with graphic designers, writers, and media producers to create engaging campaigns.

· Strong written and verbal communication skills with an eye for detail and design.

· Ability to think strategically and execute tactically, often under tight deadlines.

· Basic proficiency in marketing tools (e.g., CRM tools like Hubspot, Website design tools Webflow, social media scheduling tools, Mailchimp or similar)

· Basic graphic design skills and familiarity with design software (e.g. Canva, Adobe Creative Suite)

· Proven ability to translate content into digestible, high-performing social media posts

· Comfortable working independently and collaboratively in a fast-paced, entrepreneurial environment.

Location:

Headquarters in Manassas, VA. To encourage close collaboration this position is strongly preferred to be on-site. Travel:

In addition to offering an exciting work environment and the opportunity to be part of the team making Ultra Short flight a reality, at Electra, we offer an unparalleled total rewards package. Electra offers employees a comprehensive benefits package including medical, dental, vision, STD, LTD, and life insurance, generous PTO and sick leave, company holidays, paid winter break, and a 401(k) plan with immediate vesting. Life at Electra includes a variety of perks, such as free catered lunches, amazing coffee, snacks, drinks, fruit, free parking, and opportunities for much more.

Working Conditions

Work is typically performed in a warehouse/aviation and office environment, which requires proper safety precautions. Work may require some physical effort in handling light materials, boxes, power tools, prototypes, and different materials or equipment. Due to the nature of our business and projects, some fieldwork may be required, working in both indoor and outdoor conditions. You may need to lift up to 50 lbs.

Background & Drug Screening

Successful completion of a background check and/or drug screening prior to starting work may be required for this position.

Commitment

We are committed to fostering diversity and inclusivity, and we encourage individuals from all backgrounds, including those from marginalized or underrepresented groups in the tech industry and aerospace, to apply for our job openings. We firmly believe that a diverse range of perspectives can profoundly influence both our product and our company culture.

Electra is committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status, or any other factors prohibited by law. Electra will provide reasonable accommodations for qualified individuals.

Electra is an E-Verify employer.