Performance Marketing Manager - Baldwin Park, United States - Apartment Association of Orange County

Description

Job Responsibilities1) Research & AnalysisConduct market research and competitor analysisPerform extensive keyword research on existing product categories as well as seasonal campaignsConduct user research, online search and shopping behavior/trendsAnalyze and audit UX/UI based on best practicesDiscover new ECommerce strategies, technologies and platforms to enhance marketing efforts2) ContentDevelop brand-level content calendar key markets with focus on seasonal/tactical product campaignsWork closely with functional teams to develop search-engine optimized and content catered for on-site and off-site digital channels (including but not limited to social media, paid search and email marketing) owned, earned, paid channelsCollaborate with internal teams on special projects, new features and merchandising of online exclusivesEnsure on-site content is presented with best UX practices with user journey in mindStrategize methods for capturing and nurturing leads down the sales funnel through contentWork with copywriters to create stories that are captivatingEnsure on-site and images used for ads and external platforms are aesthetically pleasing and align with the brand direction3) Paid MarketingExecute and optimize campaigns across the full range of platforms including Google, Facebook, Instagram, TikTok, PinterestAffiliate Marketing and work with affiliates to get best results and negotiate commissions and mechanisms accordinglyPlan and create campaigns in AdWords according to best practice for the US market, referencing trend insightsUnderstand various re-targeting segments to create impact to audiences for highly optimized ad4) PerformanceUnderstand and set up RLSA (retargeting list for search ads) within Google Analytics to be used for AdWords targetingWork with external agencies to implement and achieve marketing objectives (Criteo, DoubleClick)Own and manage product launches, sale events and various campaigns.

Collaborate with the different teams to test and execute new and innovative campaignsContinue to scale each business to new levels with improved profitability5) Reporting & OptimizationEnsure tracking of key areas for marketing measurement is in place (CTAs, menu clicks, forms)Evaluate performance of digital marketing activities against goals and generate insights to further improve on effectivenessCompare and measure different marketing channels to better allocate budgets and resourcesLeverage data to improve UX/UI decisionsProvide report statistics measuring the performance of campaigns against goals (ROI, ROAS and KPIs)Perform any ad-hoc duties or responsibilities assignedJob RequirementsExtreme attention to detailData-driven with the ability to capture learnings and apply them to future proof for relevancyHands-on experience with placing Social, Search, Display and Programmatic adsHands-on experience with strategizing and executing a full & high performing marketing funnelProficiency with Google analyticsStrong written and verbal communication skillsExcellent planning and organizational skillsTakes initiative to find the next opportunity, as well as applying problem-solving skillsAbility to work in a fast-paced, start-up environmentMinimum 5 years experience in a Performance Marketing or Digital Marketing role.