Senior Director, Brand Design - New York - Prove

Description

About Prove

As the world moves to a mobile‑first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove's phone‑centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove's platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e‑commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We're talking self‑starting professionals who thrive in a fast‑paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.

Prove has big plans, and we're excited about the future. If this sounds like the place for you – come join our team

Title: Senior Director, Brand Design & Strategy

Department: Marketing

Reports To: Chief Marketing Officer

FLSA Status: Exempt

Location: NYC Preferred

Job Summary

We're looking for a Senior Director of Brand Design & Strategy to own and elevate Prove's brand at a pivotal moment of growth. This role is both strategic and hands‑on, responsible for shaping the long‑term brand vision while leading execution across campaigns, product storytelling, digital experience, and systems.

Reporting directly to the CMO, you will serve as the creative and strategic authority for Prove's brand — translating business strategy into a cohesive, differentiated brand experience across every touchpoint. You will lead our internal Brand & Creative Studio, partner deeply with cross‑functional teams, and ensure our brand scales with clarity, consistency, and impact.

This is a highly visible leadership role for someone who thrives in ambiguity, values craft and systems equally, and knows how to balance brand ambition with operational rigor.

What You'll Do

Brand Strategy & Vision

• Define and own Prove's brand vision, principles, and strategic narrative for 2026 and beyond
• Ensure brand expression aligns with company values, product strategy, and long‑term business goals
• Translate complex identity and security concepts into clear, human‑centered brand storytelling
• Serve as a thought partner to the CMO on brand positioning, GTM strategy, and corporate narrative

Creative Leadership & Execution

• Lead the end‑to‑end creative direction for integrated marketing campaigns, product launches, thought leadership, and key brand moments
• Oversee the evolution of Prove's visual identity system, ensuring it is modular, scalable, and future‑proof
• Set a high bar for craft, clarity, and originality across all brand and marketing outputs
• Provide clear creative direction, feedback, and mentorship to internal designers, freelancers, and agencies

Systems, Scale & Operational Excellence

• Build and maintain robust brand systems, templates, and documentation to enable speed and consistency
• Establish strong design‑to‑dev and brand‑to‑channel handoff processes
• Partner with marketing ops, growth, and web teams to operationalize brand across channels
• Balance experimentation and innovation with executional efficiency

Cross‑Functional Partnership

• Collaborate closely with Product Marketing, Content, Growth, Product, Sales Enablement, and Comms
• Act as a trusted partner to senior stakeholders, aligning creative work to business outcomes
• Advocate for the brand while navigating competing priorities and tight timelines
• Help unify teams around a shared creative vision and operating model

Team Leadership & Culture

• Lead and grow the Brand & Creative Studio, fostering a culture of trust, accountability, and excellence
• Establish clear expectations, career paths, and performance standards for the team
• Champion collaboration, feedback, and continuous improvement
• Model Prove's values: One Team, Innovate, Build Trust

What You Bring

• 10–15+ years of experience in brand design, creative direction, or brand strategy, with leadership experience in a B2B, tech, fintech, or enterprise environment
• Proven track record of building and scaling brand systems in fast‑moving organizations
• Strong portfolio demonstrating brand vision, integrated campaigns, and systems thinking
• Exceptional strategic thinking paired with a strong design POV and attention to detail
• Experience leading multidisciplinary creative teams and managing agencies/freelancers
• Ability to translate ambiguity into clarity and align creative work to business impact
• Comfortable operating at both the executive and execution levels
• Excellent communication, storytelling, and stakeholder management skills

Bonus

• Experience with identity, security, fintech, or regulated industries
• Familiarity with Webflow, design systems, or frontend collaboration
• Experience guiding brand through periods of rapid growth or transformation

This position description should not be considered the final description of the position. The position description is not intended to be an all‑inclusive list of duties and standards of the positions. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate's capabilities and changing business conditions. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

The anticipated salary range for this role is $210,000 - $235,000 plus variable commission / company bonus. Offered salary will be determined by the applicant's education, experience, knowledge, skills, geo‑location and abilities, as well as internal equity and alignment with market data.

Benefits & Perks For FTE Provers

• Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
• Modern Health for financial, mental, and physical wellness
• 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
• Unlimited Vacation and Flexible hours
• Comprehensive medical benefits for you and your family
• Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well‑Being Reimbursement)
• Bottomless snacks & beverages for certain office locations
• Daily GrubHub stipend for lunch if coming into the office (US Offices)
• A great place to work and connect with other talented Provers like yourself

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Equal Opportunity Employment

Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics

Privacy & Data Protection

When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.