Content Manager - Cheshire - Impact

Description

About Us

IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets. By teaching clients how to create, optimize, and use their own content throughout the marketing and sales process, we help them eliminate reliance on outside agencies and drive sustainable growth.

Job Description

As a Content Manager at IMPACT, your role is to create and manage strategic content that increases awareness and demand for IMPACT and Endless Customers. This includes overseeing editorial planning, content creation, and publication across IMPACT's website/learning center and social media, ensuring all content enhances marketing, sales, and community engagement.

Key Responsibilities

• Maintain an editorial calendar that is well-planned, clear, and consistently executed.
• Publish content and videos to the website, social media, or on YouTube, while ensuring the content is "on-brand" and aligns with IMPACT's Marketing Manifesto.
• Regularly audit old content. Optimize content to improve messaging to be more on-brand, increase reach and conversions as well as correctly remove content from our website and search engines where it makes sense (not making any technical errors).
• Maintain a handful of content pieces that need to be regularly maintained (ie. best websites, upcoming events, recommended software, etc.).
• Ensure CTAs are high-converting, on-brand, and aligned with campaign messaging.
• Collaborate with the sales team for content ideas and how they can be leveraging content assets for Assignment Selling/closing deals faster. This includes watching call recordings.
• Actively collaborate with the Director of Creative and Video to develop, optimize, and repurpose content across formats.
• Consistently evaluate and improve past content, updating articles, adding videos, and optimizing for SEO and AEO.
• Relentlessly identify and experiment with new strategies and tactics to dramatically improve the reach and engagement of our content.
• Regularly track social media and YouTube content performance using a social analytics platform, using data insights to refine strategy and improve engagement.
• Monitor and engage with audiences across social media platforms, responding to comments and fostering conversations (including on Reddit).
• Test and refine engagement strategies, experimenting with different post formats, hooks, and storytelling techniques to maximize comments, shares, and interaction.
• Optimize video content for distribution, ensuring clips from podcasts, webinars, and events are repurposed effectively for social and YouTube.
• Stay ahead of industry trends in social media, video content, and audience engagement, ensuring IMPACT remains at the forefront of digital marketing.
• Excellent and proven content marketing fundamentals – Proven ability to create high-quality, audience-focused content that's on-brand and successfully drives awareness, engagement, and demand. Strong understanding of storytelling, audience psychology, and strategic content distribution.
• Exceptional writing, editing, and storytelling skills, ensuring all content is clear, compelling, and educational, grammatically correct, with a keen eye for brand voice and messaging alignment.
• Video marketing fundamentals, including video storytelling, scripting, and optimizing video content for different platforms, including YouTube, social media, and website embeds.
• HubSpot – Mastery of HubSpot's Content and Marketing Hubs, including content management and optimization tools, analytics, and reporting. Takes advantage of newly released HubSpot tools when beneficial, especially AI tools.
• YouTube – Deep understanding of YouTube's algorithm, how to create videos that perform, audience engagement, video SEO, and strategies for increasing subscribers and watch time.
• Social Media, specifically Instagram and Linkedin – Ability and proven experience in increasing reach, driving engagement, and converting sales from social media. Skilled and capable at making our targets a reality.
• Social media analytics – Leverages tools (like Metricool) to dramatically improve social media performance and insights, including analytics, reporting, scheduling, listening, and optimizing our presence.
• Website & content optimization – SEO, Mastery of on-page and technical SEO, including but not limited to keyword research and tracking, titles/headers, URL structure, metadata, schema markup, page speed, image optimization, links, toxic backlinks, and more. Knows how to do many technical improvements without support, but also knows how to work with a developer when needed.
• Conversion Rate Optimization – Mastery at building conversion paths, crafting compelling calls to action within the Learning Center.
• SEMRush and other SEO tools to conduct keyword research, on-page optimization, and SEO audits to improve content rankings and discoverability.
• Google Analytics, Core Web Vitals, and Search Console – Mastery of these tools, knows how to quickly leverage insights and data to mark smart marketing decisions and manage a clean/accurate digital presence.
• AI tools & automation – Proficient in creating high-quality content rapidly, assisted by AI for planning, research, editing, and composition. Must know how to build CustomGPTs to dramatically improve outflow. Strong ability to use other AI tools (video, social, etc.) to improve our presence and achieve our content targets, all while maintaining our brand and trust from our target market.
• Obsession with learning and quickly experimenting with the latest content, social, and YouTube strategies/approaches, staying ahead of algorithm changes, audience behavior shifts, and marketing trends.
• Process-oriented, Highly organized and detail-oriented, managing an editorial calendar with multiple projects, deadlines, and stakeholders.
• Strong project management skills, ensuring consistent content production while balancing long‑term strategy and short‑term execution needs.
• Open to feedback and continuous skill development, embracing mentorship, training, and collaboration to refine expertise in digital content marketing.

This position offers a competitive salary range of $70,000 to $80,000, based on experience, with additional incentives on top of the base salary.

Benefits

• Health, vision, and dental coverage.
• 401(k) with company match.
• Paid time off and a flexible work schedule.
• Paid parental leave to support your growing family.

We are committed to supporting our team members with a combination of financial rewards, work‑life balance, and the flexibility to thrive in a dynamic, collaborative environment.

Work Environment

At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team‑oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn't an option—we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We're a supportive, no‑nonsense team united by a shared mission: to create heroes, grow businesses, and change lives.

This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction‑free workspace equipped with strong internet, good lighting, and an environment conducive to client‑facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in‑office collaboration and content creation.

Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching‑focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project‑based tasks.

Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT's conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.

IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.