- Research, conduct interviews and write stories that support the Communication department's editorial story lines of business model growth, tech & innovation, talent & culture, and trust & good; write to specific audiences/objectives/outcomes, for publication on a wide variety of platforms (internal, external); secure appropriate review of all writing before publication (Legal, subject-matter experts, peers, manager - if appropriate, etc.)
- Develop and execute public relations priorities: build and develop relationships with trade, local and national media, including tracking coverage.
- Build and engage with the Communications team on industry trends and the intersection with enterprise priorities.
- Research, draft and prepare materials for appropriate channels to support media relations and external efforts.
- Leverage strong relationships with cross-functional partners, senior leaders and business units to develop and deliver valuable and effective content through a variety of communications channels.
- Provide strategic and tactical communications support for large-scale proactive and reactive business priorities and emphasizes our co-op structure.
- Measure content effectiveness and continually refine creative content approaches to drive results.
- Develop and establish effective metrics, in line with industry best practice, to measure creative content aligned to business objectives and adjust approaches as needed.
- Demonstrate return on communication investment.
- Apply learnings from initiatives to future communication planning
- Bachelor's degree in Journalism, Communications, PR, Advertising, Marketing or related field, plus 5+ years of relevant work experience.
- Strong project management, and organizational skills; able to write persuasively and adapt writing style depending on audience and communication objectives.
- Proven ability to manage multiple projects to successful outcomes in a fast-paced, deadline-driven, and highly collaborative environment
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Communications Specialist - Arden Hills, United States - LandOLakes
Description
Communications SpecialistThe Communication Specialist is responsible for development, management and execution of communications projects that align with the Land O'Lakes, Inc. Communications strategy, drive business growth and enhance engagement with key stakeholders including media and industry contacts. This role will focus on internal and external audiences, building effective relationships with stakeholders across the enterprise as well as content delivery for a variety of publishing platforms and communications channels.
Knowledge & Experience:
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
