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    Director of E-Commerce - Port Washington, United States - cesna

    cesna
    cesna Port Washington, United States

    3 weeks ago

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    Description

    Job Description

    Job Description
    [Job Description]

    • Drive company's attendance and revenue through marketing platforms including sales forecasting, price promotions, advertising media and digital engagement
    • Grow company's awareness and acquisition with a focus on increasing return visitor frequency by providing compelling reasons for return visits
    • Ensure the efficient operation of all consumer digital platforms, including websites, apps and ticketing systems
    • Utilize digitalmarketing tactics to reach customers and prospects on a highly personalized basis, efficiently and at scale
    • Manage company's customer file growth, including proper data hygiene, security and compliance
    • Monitor performance of all paid media to ensure the maximum return on ad spend according to the organization's customer acquisition and conversion strategies
    • Coordinate with Head of Marketing, and media agencies to ensure advertising creative is aligned to the media channel and strategy
    • Define key metrics to track overall quality of data & success of data use. Track and report out metrics quarterly
    • Daytoday management, optimization, and sales reporting of the brand site
    • Create and track major digital metrics and KPI's, building reports to give cross functional and senior management visibility into digital performance and regularly share insights and optimization
    • Commission research, through internal resources and external providers, to gain deeper insight into company's operations, customers and prospective customers
    • Collaborate with other stakeholders to help develop and execute pricing strategies.
    • Create and manage annual budgets and monitor expenses for relevant department
    • Oversee and manage the daytoday merchandising and operations to achieve sales objectives and enable bestinclass brand and customer experience
    • Manage the site experience and strategy roadmap for the DTC sales channel
    • Oversee and manage key functions of each site including web content development, performance reporting and analysis, forecasting, and budgeting
    • Develop promotions, GWPs, online exclusives, and site experiences that deliver monthly and annual revenue goals
    • Manage the daily and monthly sales calendar and SKU forecasting for the brand site
    • Work with creative and web development partners to create, launch and QA new features on a rolling basis that drive incremental business
    • Partner with operations and supply chain to set guidelines for appropriate sell through and merchandising of limited life items and forecasting of new product launches
    • Partner with customer service to quickly resolve issues and identify opportunities to improve customer UX
    • Partner with the Marketing partners to optimize paid media performance and CRM programming for maximum conversion on site
    • Manage ecommerce team, developing their skillset and driving growth in the channel
    • Perform other duties as needed
    [Qualifications]

    • Minimum 10 years experience in direct/ecommerce environment
    • 5+ years of relevant Ecommerce platform management and digital marketing experience
    • 5+ years of email marketing or relevant experience
    • Proven track record of driving results and innovation from ecommerce initiatives
    • Ability to identify, scope and implement digital solutions while meeting ROI goals
    • High proficiency in ecom KPIs, online analytics and testing; knowledge of Google Analytics
    • Experience managing daytoday operations of an ecommerce platform, preferably Shopify
    • Strong understanding of ecom optimization platforms and solutions (such as Yotpo, Attentive, Shopify, Google Analytics, Klaviyo, Searchspring, etc.)
    • Ability to balance customer experience, business needs, and resources to ensure correct prioritization of crossfunctional work
    • Strong understanding of ecommerce design principles and web analytics, preferably Google Analytics
    • Extensive understanding of online marketing industry trends, tactics, current events, and user behavior
    • Entrepreneurial spirit, attention to detail, customerservice orientation, and creative problem solving
    • Proven ability to lead a highperforming team
    • Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives
    • Highly agile and able to execute while dealing with ambiguity
    • Experience in Nail category, Beauty, or Consumer Products a plus
    • Has a global mindset, is detailed and executionoriented
    If interested, please send resume to
    .

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