Brand Manager - Las Vegas, United States - Caesars Entertainment

Description

Job Summary:
This position is responsible for brand strategy, management, and marketing activities that drive network expansion, both organically and inorganically.

Specifically, this position is responsible for overseeing brand management for the entire Caesars Entertainment portfolio of brands, as well as overseeing brand marketing activities connected to our growth strategy.

As a leader within the Brand Strategy organization, this position is charged with helping to represent the voice of our brands and our target customers throughout the enterprise, as well as with partners/ external stakeholders.

Primary Responsibilities:

Brand Management:

Establish and implement brand management guidelines, driving long-term performance on key brand health metrics and maximizing the value of our portfolio of brands.

Oversee day-to-day brand management to ensure that our brand marketing efforts and the way our brands are brought to life on property are consistent with brand strategy

Provide thought-leadership for cross-functional partners to optimize strategic marketing communications for our brands

Partner with property leaders and marketing partners responsible to ensure that each brand experience is brought to life in an appropriate way

Work closely with IP attorneys to file, maintain and defend trademark registrations

Represent the voice of our brands (and our target consumers/guests) in key meetings to guide long-term business decisions

Guide creative development, with both in-house agency and external agency/design partners, to ensure that all visual representations of our brands are consistent with the established strategic direction

Provide strategic guidance on the development of brand standards (including creative standards, design & construction standards and operations standards) to optimize brand alignment and enhance brand equity

Lead development of brand campaigns and assets – e.g., photography and video

Develop high quality creative briefs and providing high quality, strategic feedback to guide the creative process

Lead experiential design for our brands

Establish direction and oversee implementation on experiential elements, content and interior/exterior design that help bring our brands to life

Provide strategic direction and feedback on design & construction projects

Contribute to RFP responses for global development/M&A opportunities

Play key role in evaluating new business opportunities to enhance our network and/or brand portfolio, including brand licensing and acquisition opportunities

Analyze and interpret consumer insights data and industry trends to identify and effectively communicate key insights and business opportunities across the enterprise


Additional Job Requirements:
Requires ability to work on a flexible schedule and/or travel up to 50% of the time.


Preferred Qualifications:
The ideal candidate will possess the following:

3+ years of relevant professional experience in brand management and/or brand marketing, demonstrating progressive career growth and pattern of exceptional performance; prior experience in professional services (consulting/agency) preferred

Previous experience managing direct reports, with pattern of cultivating strong talent

Previous experience leading complex projects with creative agencies

Strong strategic and analytical skills

Deep sense of creativity and intellectual curiosity

Demonstrated ability to collaborate with wide range of cross-functional stakeholders

Demonstrated ability to operate proactively in high pressure, fast-paced environment

Strong project management skills / ability to manage multiple projects simultaneously

Excellent oral, written and visual communication skills

Exceptional executive presence and integrity

Bachelor's degree or equivalent experience required; Master's or equivalent experience preferred

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