Marketing Director - Montpelier, United States - GCG

GCG Montpelier, United States

1 week ago

Description

Overview
Paige, a GCG company, is currently seeking a Marketing Director to manage and oversee day-to-day marketing activities across multiple business units at Paige
As Paige's Marketing Director, you will be responsible for

leading effective marketing strategies and execution to propel company growth

. You will work cross-functionally to

understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns

. Reporting to the Vice President, this is a great opportunity to enhance the marketing function at Paige.
The ideal candidate is

goal oriented, self-directed and has an outgoing, poised and persuasive communication style which is essential to build rapport across teams

. The ability to stay focused on results despite changing conditions are key in this role.
This work involves innovation and creativity in generating ideas and high quality solutions. The job requires getting things done quickly, handling a variety of activities across various departments. Problem-solving and engaging the commitment of others is essential. A leadership style that motivates, trains, and engages others in an enthusiastic way is important.

The position will oversee an established and seasoned team of outside freelancers and contractors with an opportunity to recruit and hire an internal team over time.

What you'll do
Product Marketing
Lead the planning, development, and execution of holistic and integrated customer communications that supports product development goals (voice of the customer/customer development)

Develop high quality marketing materials:
presentations, printed and digital collateral and videos
Help ensure great storytelling improves internal and external communication and brand/product messaging
Business Unit Strategy and Budget Allocation
Create marketing plan and budget to effectively reach target customers and support each business unit's sales goals
Maintain complete marketing budget, including capturing costs by business unit, channel, campaign, and tradeshow
Enhance online presence and sales funnel
Copywriting for press releases and social media posts, blogs
Optimize sales funnel through leveraging website tools (Drift, Salesforce)
Advertising and Promotions
Create branded collateral and swag for customers
Create point of sale materials
Lead advertising campaign initiatives across multiple industry trade publications, Google Ads, and paid social
Oversee development of all communications, including PR, organic social, SEO efforts, white papers and blog articles
Brand Management
Champion and maintain brand standards across all business units
Manage brand and creative assets
Ensure all agency and freelancer deliverables are on-brand
Tradeshow Management
Drive central tradeshow and event strategy, making strategic recommendations by business unit.
Maintain inventory of owned tradeshow booth structures and furniture, determining when to add or enhance structures based on business needs
Oversee tradeshow operations contractors and ensure the sales teams at each business unit are happy with their service and experience at shows
What you'll bring
Knowledge of current and emerging technologies relevant to marketing and communications
Highly developed organizational and communications skills
Experience managing creative contractors and agencies
Experience building and maintaining project management systems (Asana, Monday)
Experience with digital asset management, including developing naming systems and folder structures
Experience in defining, building and leading a marketing team a plus
Bachelor's degree in related field or 5 or more years of experience or an equivalent combination of education and experience
What we offer
Competitive annual salary and performance-based bonus
Robust and affordable benefits options, including medical, dental, vision, life insurance, short and long-term disability insurance, and more
PTO plan with company paid holidays
401K with employer contribution
An employee-centric company that values and truly appreciates our most important asset: You
About GCG
At GCG,

We Make Connections Possible

through a nationwide network of facilities providing the wire, cable, automation and associated products that ensure connections among families and friends, co-workers and customers, and the industrial equipment used across the country.

Serving a wide variety of industries, our experienced teams are

Service-oriented, Responsive, and Values-Focused

.
About Paige
Since 1958, Paige has been dedicated to creating connectivity solutions for clients around the world.

We listen to the needs of our customers, face their challenges with them, and engineer solutions that save time and money.

Every single member of our team is invested in the success of every customer and product, every time.
GCG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

These duties and responsibilities listed above are judged to be "essential functions" in terms of the Americans With Disabilities Act, or ADA.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Furthermore, the above statements are intended to describe the general nature and level of work being performed by a person in this position.

They are not to be construed as an exhaustive list of all duties that may be performed by such a person.

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Marketing Director - Montpelier, United States - GCG

Description

Director of Marketing and Communications

Field Marketing Director

Director, Product Marketing

Director, Product Marketing

Historic Sites Section Chief

Director of Sales Marketing

Director of Sales Marketing

Director of Sales Marketing

Director, Technical Sourcing Engineering

Director, Strategic Accounts

Director, Strategic Accounts

Regional Membership Director

Director, Government Relations

Marketing Specialist

Creative Director

Communications Director

team manager

Marketing Specialist/Designer

Regional Sales Director

Marketing Coordinator

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