Director of Marketing - Topeka, United States - Direct Recruiters

    Direct Recruiters
    Direct Recruiters Topeka, United States

    3 weeks ago

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    Description

    Client Summary:
    Virtual interpreting platformGlobal community of interpreters140+ countriesAvailable 24/7300+ languages.
    Accessible to clientsSmartphoneTabletComputerIntegration options for platforms like Zoom.


    Position Responsibilities:


    Work with leadership team to define and refine our GTM strategy for growth in primary target markets, with a focus on healthcareManage, mentor, develop and direct staff in the daily operations and functions of the departmentManage, mentor develop and direct Sales Development Representatives (SDR) with top of funnel outreach and strategies for engagement.

    Develop and enhance our efforts in client segmentation, acquisition, activation, and retention across all stages of the client journey, including trials, onboarding, expansion, and referralBuild, test, measure, and analyze all of our lead generation execution tactics, multi-channel campaigns, and processes to support growth objectives, with emphasis on scalability, measurability, and automationWork closely with the Product team to ensure strong, cohesive user experience across all digital touchpointsOversee & develop reporting across marketing channels & sharing results with key stakeholders and senior leadershipLeverage data to segment and qualify audiences, from initial visitors to leads to MQLs to Closed WonWork with designers, developers, and subject matter experts to create content and feedback loops that drive engagementTrack lead sources and conversion rates systematically to identify best practices across all channels, monitor results, and communicate effectiveness to leadershipExperience & Skills:Required Experience and Qualifications:Bachelors degree preferred in Marketing, Business, Communications, or similarMinimum 7 years of experience in a marketing role with direct involvement in digital advertising, content marketing, email marketing, and lead generation in the B2B spaceDirect experience with leading marketing tools, including Google Marketing Suite (GA4, GTM, Google Ads, Google Search Console), LinkedIn Ads, Facebook Ads, Hubspot, SEO softwares (SEMRush, RankMath/Yoast, etc,) ZoomInfo, and Segment.

    Experience leveraging data to assess and optimize website, marketing automation, content marketing, email marketing, and social media activity including advertising (LinkedIn)Experience managing external agencies for both one-time and ongoing projects.


    Preferred Experience and Qualifications:


    A strategic mindset in order to optimize marketing resources across all channels (Paid Search, Organic, Email, Media/PR, Offline, etc.) in a resource-bound and time-sensitive startup environmentA market-centric mindset in order to leverage market research, competitive intelligence, and market segmentation for honing messaging, delineating audiences, and implementing appropriate channel strategiesB2B2C experience leading growth marketing for a growing SaaS company, ideally in healthcareAbility to demonstrate ongoing professional development through certifications, education, etc.

    Experience in a high-growth startup environment and strong time management and prioritization skillsDemonstrable lead-to-client conversion rate achievementsExperience building out CRM automations, especially Hubspot workflowsExperience working with Segment or similar services to transfer data between applications to inform marketing campaigns and analyticsExemplary written and verbal communication skillsIntellectual curiosity, open-mindedness, strong intercultural skills, and a good sense of humorCompensation $150kSocial Security.401(K)Disability.

    Healthcare.
    Pension.
    Time Off (days)#J-18808-Ljbffr