Global Email Marketing Specialist - Boston, United States - Boston Consulting Group

Description

WHAT YOU'LL DOThe Global Email Marketing Specialist works within the Global Digital Marketing Team, to extend the reach of BCGs content through external email marketing activities.

This role is responsible for driving the overall email communication strategy forward to increase awareness of the depth and breadth of the BCG expertise and thought leadership offering.

This role focuses on performing daily tactical activities that drive a global program and influencing the overall strategic vision.


YOU'RE GOOD ATStrategy Development:
Design and implement effective email marketing strategies based on market research, trends, and business goals.

Develop a clear understanding of target audiences and segment lists based on behaviors like past email engagement and website interactions.

Campaign Management Oversight:
Plan and execute all aspects of email campaigns, including optimizing the copy for the email channel, curating email templates, A/B testing, and scheduling

Performance Analysis:
Monitor and analyze campaign performance using metrics such as open rates, click-through rates, engagement-over-time, and read-rates. Use insights to refine strategies and improve future campaigns.


Collaboration:
Work closely with other marketing team members, including content creators, graphic designers, and digital marketers, to ensure a cohesive and integrated approach to marketing campaigns

Innovation and Best Practices:
Stay informed about industry trends and technologies. Test new tools, technologies, and strategies to improve email marketing efforts. Ensure all email campaigns comply with current email best practices.
YOU BRING (EXPERIENCE & QUALIFICATIONS)Bachelors degree in marketing, communications, or a related field.
Proven experience as an Email Marketing Strategist or similar role.
Strong knowledge of email marketing platforms (e.g., Marketo, Salesforce Marketing Cloud) and marketing automation technology.
Proficiency in analytics tools (e.g., Tableau, Power BI, Google Analytics) and Excel.
Excellent written communication and copywriting skills.
Ability to analyze data and provide insights.
Creative thinking with attention to detail.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Experience working with stakeholders across geographies.
Knowledge of SEO/SEM and general digital marketing practices is preferred.
YOU'LL WORK WITHBCGs marketing team drives the firms reputation as a thought leader.

We work to strengthen and protect BCGs brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

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