- Build a Revenue Engine, Not Just Relationships – Structure deals with Forbes, CNET, Sleep Foundation, and Wirecutter/NYT that generate millions in attributable revenue. Negotiate terms, optimize attribution models, and continuously refine campaigns based on EPC, ROAS, and conversion data.
- Partner with the 1% – Top 5 Mattress Brand in US with over $1 billion USD in sales.
- Embrace Radical Flexibility – Remote‑first culture with genuine work‑life integration. No commute. No cubicle. Just results.
- Gain Competitive Advantage Through Speed – While competitors spend months in approval cycles, test, iterate, and scale winning partnerships in weeks.
- 5+ years of business development or partnership management experience in B2C / D2C e‑commerce (any vertical).
- Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes.
- Experience with premium publishers – demonstrated success securing editorial placements or partnerships with tier‑1 publishers (Forbes, CNET, major review sites, or equivalent authority publications).
- Performance marketing mindset – deep understanding of performance metrics (EPC, ROAS, CPA), attribution models, and data‑driven optimization.
- Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar).
- Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping).
- Strong analytical skills with ability to build financial models and ROI projections.
- Comfortable working with attribution frameworks and multi‑touch conversion analysis.
- Exceptional negotiation skills with track record of structuring win‑win partnership terms.
- Strong relationship management across diverse partner types (editorial teams, affiliate managers, content creators).
- Ability to balance strategic, high‑touch partnerships with scalable program growth.
- Outstanding written and verbal communication skills.
- Entrepreneurial approach – self‑starter who thrives in fast‑paced, high‑growth environments.
- Comfortable navigating ambiguity and making data‑driven decisions with incomplete information.
- Strong project management skills with ability to manage multiple partnership tracks simultaneously.
- Background running or optimizing paid acquisition campaigns.
- Startup or scale‑up experience – comfortable with lean operations and rapid pivots.
- International partnership experience – coordinating with global partners and tailoring programs to diverse markets.
- Publisher / editorial background – understanding of content creation cycles, editorial calendars, and newsroom dynamics.
- Be the Owner – you're accountable for results, not activity.
- Execute with Urgency – we make thoughtful decisions quickly and act decisively.
- Demand Excellence – we solve hard problems and push the boundaries of our craft.
- Be AI‑First – daily multi‑turn AI conversations challenge your assumptions.
- Go All‑In – when the mission demands it, we rally as one team to cross the finish line.
- Monthly performance bonuses (up to 30%).
- Leaders Club – elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats.
- We Are' Champion – monthly recognition program with gift vouchers and company‑wide celebration for exceptional contributions.
- Comprehensive medical, dental, and vision insurance.
- Generous Paid Time Off (PTO) + US Public holidays.
- AI‑First organization with access to AI‑native tool stack.
- Remote‑First – work from the comfort of your home office.
- International team collaboration (14+ nationalities).
- 401(k) with company match.
- Free Puffy mattress after 6 months of completion.
- 1,000 Puffy/Halo Board store credit after 1 year of completion.
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Head of Business Development - Minneapolis - Puffy
Description
Head of Business Development - Publisher & Affiliate Partnerships (Remote)
Base pay range: $100,000.00 – $130,000.00 per year, with up to 30% performance bonus, total: up to $167,800.
Location: Remote.
Role Overview
We're one of the top 5 mattress brands in the US, and we're looking for a partnership strategist who can build revenue engines, not just manage relationships. This role will drive significant revenue growth through premium editorial placements and strategic affiliate relationships that convert at scale.
You'll establish and scale performance‑driven partnerships with tier‑1 publishers, content sites, and affiliate networks—turning editorial relationships into measurable revenue while maintaining our 3 : 1 ROAS constraint.
What Is In It For You
What You'll Need
Core Requirements
Technical Capabilities
Operational Excellence
Good‑to‑Have Skills
The Puffy DNA
Benefits
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Business Development
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Business Developer
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Director of Business Development
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Director of Business Development
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Business Development Representative
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Business Development Manager
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Business Development Manager
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Business Development Representative
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Business Development Manager
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Business Development Representative
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Business Development Manager
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