Email marketing specialist - Sheridan - IvyPanda

    IvyPanda
    IvyPanda Sheridan

    2 days ago

    Description

    As an Email Marketing Specialist, you will play a key role in creating and executing email campaigns that drive user engagement, retention, and growth.

    You will design effective email strategies that resonate with our target audience, craft compelling content, and analyze campaign performance to optimize results.


    Key Responsibilities:

    • Develop and implement comprehensive email marketing strategies aligned with goals.
    • Design and send engaging email campaigns, including newsletters, promotional offers, and automated workflows.
    Write persuasive email copy tailored to the student audience and offerings.

    • Segment email lists based on user behavior, preferences, and demographics for targeted campaigns.
    • Utilize A/B testing to improve key metrics such as open rates, clickthrough rates, and conversions.
    • Analyze campaign performance data and provide actionable recommendations for optimization.
    • Collaborate with design teams to create visually appealing and mobileresponsive email templates.
    • Ensure all email campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM).
    • Stay updated on the latest trends in email marketing to maintain competitive strategies.

    Requirements:

    • Proven experience as an Email Marketing Specialist or in a similar role.
    • Proficiency in email marketing platforms such as Mailchimp, HubSpot, or Klaviyo.
    • Strong copywriting skills with an ability to craft engaging and persuasive content.
    • Experience with list segmentation, automation workflows, and personalization techniques.
    • Analytical mindset and proficiency in interpreting campaign performance metrics.
    • Familiarity with HTML/CSS for basic email customization.
    • Knowledge of email compliance laws and best practices.
    • Strong organizational skills and attention to detail.
    • Bonus: Experience in the education or elearning industry.

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