- Create compelling and engaging content—including website copy, blog posts, case studies, sales enablement materials, articles, social media, research reports, white papers, and webinars/presentations—across multiple platforms, and manage the content creation process.
- Organize and execute editorial brainstorming and planning sessions, and manage our annual editorial calendar.
- Assist with the execution of successful tradeshows, roadshows, sponsorships, and other thought leadership events, including One North's annual client event, The Assembly.
- Develop materials for One North's client-facing events—invitations, presentation content, and post-event content.
- Collaborate with speakers on webinar or event/tradeshow presentations.
- Partner with the sales team to understand sales-enablement content needs. Keep sales-enablement website updated with the most recent content.
- Develop strong relationships with internal subject matter experts, and collaborate with them to create content on various topics.
- Work closely with designers, motion graphics artists, and other stakeholders to ensure the compelling delivery of final marketing assets.
- Monitor and analyze performance metrics—such as website traffic, engagement rates, and conversions as well as sales activity, opportunities, and won revenue—and make data-driven recommendations for future marketing and content efforts.
- Assist with internal communications efforts, including crisis/emergency communications efforts in support of One North's hosting business.
- Research industry trends, market insights, and competitor analysis to inform content development and identify opportunities.
- Keep informed of industry best practices, emerging trends, and evolving marketing formats to enhance future content marketing initiatives.
- Oversee ongoing website development efforts.
- 5 or more years of professional marketing or content marketing experience
- BA/BS in Marketing or Journalism, or combination of experience and education in related area
- Great at telling a story using words, images, or audio and understands how to create content, digital experiences, and marketing materials that draw an audience
- MUST be self-motivated and proactive—with the ability to work independently and collaboratively in a fast-paced environment—while managing complex marketing programs
- Works seamlessly across teams and disciplines
- Has a clear understanding of the business goal behind marketing programs
- Strong communication and project management skills a MUST, with the ability to prioritize tasks and meet deadlines
- Ability to "manage up" and keep executives informed of marketing efforts
- Works well under pressure and diffuses challenging situations
- Diplomatic and tactful, using a clear, courteous professional manner when dealing with both internal and external customers
- Adapts to change easily and can handle multiple projects
- Detail oriented a MUST
- HubSpot and WordPress knowledge a plus
- Medical, Dental, & Vision
- Health Savings
- Paid Time-Off
- Short & Long-Term Disability
- Dependable Care Flexible Spending Account
- Transportation Benefits
- 401(k) match
- Life, AD&D, & Supplemental Life Insurance
Marketing Manager - Chicago, United States - TEKsystems
Description
One North is a full-service digital agency creating experiences that perform, evolve and inspire.Unlike traditional agencies, we stitch together a deep level of expertise across disciplines so that we can do the work of multiple teams.
With capabilities in brand and communications, digital experience, technology and infrastructure, and optimization and insights, our designers, strategists and technologists can take on any challenge.
We deliver the human element to digital so that your big ideas come to life. One North is a TEKsystems company.Here's what the opportunity supported through our TEKsystems Global Services (TGS) Talent Acquisition Team requires:
Position Overview
One North is in search of a Marketing Manager to join our dynamic Marketing team.
Reporting to our Director of Marketing, you will lead and participate in collaborative efforts with several cross-functional teams to conceptualize, produce, and execute content, events and webinars, digital strategy, and sales enablement efforts.
Additionally, the Marketing Manager will oversee the relationship with One North's social PR agency.The ideal candidate has a strong grounding in content and a passion for writing and producing marketing and sales materials and thought leadership.
The Marketing Manager will also be responsible for creating a monthly analysis of the effectiveness of ongoing marketing programs.This position is required to be onsite 2 days per week at our downtown Chicago office.
Responsibilities
We offer comprehensive benefits:
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity.
We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia.
As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.
That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.