Media Analyst - New York - netPolarity

    netPolarity
    netPolarity New York

    2 days ago

    Description

    Location: 7 Hudson Square, New York, NY 10013, hybrid

    Duration: 7+ month contract (potential to extend)

    Pay Rate: $40 to 46.55/hr. On w2

    Position Summary

    The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of Disney's performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.

    Key Responsibilities

    • Develop a comprehensive understanding of a current or potential client's media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis
    • Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities
    • Help to package media optimization case studies and measurement benchmarks for prospecting efforts
    • Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of Disney's measurement capabilities

    Basic Qualifications

    • 2+ years of media experience
    • Experience at a fast-paced web publisher, media agency or TV Network preferred
    • Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF
    • Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus
    • Highly Proficient in Microsoft Excel and PowerPoint
    • Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
    • Knowledge of the media landscape and preferably the digital media landscape
    • Experience successfully communicating at all levels both verbally and in writing
    • Demonstrated ability to establish and maintain relationships with internal stakeholders
    • Proven team player with the ability to take on different assignments/projects in a timely manner
    • Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
    • Excellent communication and writing skills, and attention to detail
    • Ability to work independently and problem solve as well as effectively collaborate with various teams

    Preferred Qualifications

    • Experience working in ad sales, media research (supply-side vendor)

    Required Education

    • Bachelor's degree in a related field e.g. Marketing

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