QA Manager-A/B Testing - Newark, United States - Vantage Point Consulting Inc.

Description

Job Title: QA Manager, Global Organic Mobile Acquisition

Location: Newark, NJ (Hybrid)

Duration: 9 Months+

Job Description:

Responsibilities:

• Conduct comprehensive testing and validation of all in-app CRO tests prior to launch, ensuring a flawless user experience and minimizing the risk of bugs.
• Perform end-to-end testing of A/B experiments to validate proper audience targeting and confirm intended user experience.
• Partner with cross-functional QA teams and Product to ensure that new features are properly configured and that the supporting customer experiences function as intended.
• Help maintain accurate and up-to-date documentation for marketers on test designs and best practices for implementation (wikis, process docs, quips)
• Oversee the maintenance and continuous updating of the current Figma board, ensuring accurate visual representation of app experience.
• Work with web and product QA teams to develop and refine global ways of working.
• Report on QA process findings and escalated issues (issue types, root causes, business impact, time to escalation, path to resolution)
• Proactively monitor and triage trouble tickets assigned to the App CRO team, ensuring prompt resolution of any setup-related issues that may arise.
• Update App CRO JIRA tickets with relevant details such as screenshots, launch and end dates, and comprehensive testing documentation (quips, wikis, FIGMA).

Basic Qualifications:

• Minimum of 5 years' experience in marketing or related technical roles supporting customer acquisition programs - preferably in mobile app roles with multichannel responsibilities (mobile web and desktop)
• 5+ years of hands-on experience in quality assurance, UX testing, and execution of multichannel campaigns
• Experience working directly with business stakeholders and technology teams on requirements gathering.
• Technically capable with excellent verbal and written communication skills
• Experience working in Jira or similar project/workflow management software.
• Bachelor's degree in business, Marketing, or a related field of study

Preferred Qualifications:

• Experience with A/B testing methodologies and tools.
• Experience with conversion optimization for subscription-based services.
• Fundamental understanding of how JSON and HTML can be used to optimize the user experience.
• Experience testing and QA'ing in other languages a plus.