Jobs

    Vice President Marketing - California, United States - Litmus

    Litmus
    Litmus California, United States

    3 weeks ago

    Default job background
    Description

    Vice President (VP) of Marketing job description

    Are you an experienced Vice President (VP) of Marketing looking for a fresh

    challenge and an opportunity to join a high growth software company?

    We are looking for an enthusiastic Vice President (VP) of Marketing who will not

    only execute in the trenches, but also provide strategic leadership from a

    market and demand creation perspective.

    Vice President (VP) of Marketing duties and responsibilities

    Take responsibility for annual marketing plan, strategy, and team.

    Identify and plan differentiated and impactful marketing strategies and enablement materials for both sales and partner sales teams.

    Manage marketing budget and expenditures.

    Build, manage and coach a high-performing marketing team.

    Drive the implementation of marketing campaigns that meet business objectives and drive leads across web, social, paid ads, trade shows, webinars, and other marketing channels.

    Build marketing strategies to effectively create awareness and generate leads by working with channel partners.

    Direct and support analyst relations activities to help position Litmus as an industry leader.

    Work closely with the sales and partner organizations to align sales and marketing strategies.

    Maintain brand standards and ensure compliance across all marketing and communications channels.

    Identify competitors and evaluate their strategies and positioning and devise counterstrategies.

    Build long term relationships with internal SMEs, customers, partners, and industry influencers.

    Vice President (VP) of Marketing qualifications and requirements

    Previous working experience as a Head of Marketing at a growth stage enterprise software company

    Previous experience and knowledge of the manufacturing and industrial automation markets

    Previous experience working with data and cloud related companies.

    Data driven marketing leader with a focus on understanding how marketing spend is influencing ROI and revenue across every marketing channel.

    Strong experience at identifying and building repeatable and predictable lead generation channels across various marketing mediums.

    Experience creating and building social and online communities.

    Experience building and scaling high performing marketing teams.

    Outstanding communication, presentation, and leadership skills

    Sense of ownership and pride building something foundational

    Critical thinker and problem-solving skills

    Team player and ability to work closely with peers across other business functions.

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