Digital Marketing - West Lafayette - Purdue University

    Purdue University
    Purdue University West Lafayette

    3 days ago

    Description

    Req Id: 40724
    Job Title: Digital Marketing & Social Media Intern - Student Service
    City: West Lafayette
    Job Description:
    Job Summary
    Digital Marketing & Social Media Intern
    Position Overview
    The Digital Marketing & Social Media Intern supports the Athletics Marketing team through a mix of in-office digital marketing work and on-site game day content support. This role requires 6-8 hours per week in-office, availability to work all home football game days, additional availability for other athletic events and game days as assigned, including nights, weekends, and holidays.
    This position is ideal for a student interested in digital advertising, email marketing, social media/content, and live-event marketing execution. Interns will gain hands-on experience supporting paid advertising, email campaigns, and real-time content needs across multiple sports.
    Core Responsibilities
    Email Marketing & Advertising Support

    • Support email and advertising campaign execution, including content creation, review, setup, and scheduling
    • Assist with competitor analysis and market research to inform digital and email campaign strategy
    • Support testing and optimization efforts (subject lines, creative variations, audience strategy)
    • Participate in post-campaign reviews to identify trends and improvement opportunities
    • Support campaign performance evaluation, including basic reporting and insights
    Social Media Content Support
    • Capture real-time content at games and events to drive fan engagement and storytelling
    • Assist in the scheduling, creation, and delivery of social media content
    • Support fan experience, ticketing, and event initiatives through social media execution
    • Coordinate with marketing and creative staff to ensure content aligns with campaign goals
    Preferred Skills & Qualifications
    • Must be a current Purdue student
    • Interest in digital marketing, advertising, or social content, preferably within sports
    • Strong attention to detail and willingness to learn analytics tools
    • Comfortable working in a fast-paced, live-event environment
    • Ability to work nights and weekends as required by game schedules
    • Strong communication and organizational skills
    • Knowledge of various Adobe applications and other editing software
    • Comfortable being in front of the camera in social media content
    • Must be able to stand or walk for long periods of time
    Education
    0
    Experience
    0
    FLSA Status

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