Marketing Director - Charlotte
4 weeks ago
Job summary
MirrorMate seeks a Marketing Director to lead digital marketing planning execution performance across their ecommerce ecosystem
This role reports directly to CEO managing core ecommerce marketing execution strategy prioritization analytics team leadership.
Ecommerce website leadership responsibilities include owning overall strategy performance overseeing landing page strategy campaigns product launches ensuring site readiness launch timelines are met reviewing site data translating insights into action Paid media channel strategy involves owning paid media strategy performance across Meta Google TikTok YouTube guiding channel mix budget allocation testing review partnering with agencies internal members providing clear creative direction informed by data Email SMS lifecycle strategy includes owning email SMS strategy segmentation automation testing ensuring email calendars align business goals launches sales reviewing performance guiding optimization efforts Influencer affiliate creator strategies involve overseeing influencer affiliate creator initiatives setting strategic direction reviewing ROI guiding platform selection program structure ensuring influencer initiatives integrate with paid media ecommerce goals Reporting analytics insights owns marketing analytics reporting frameworks defining KPIs success metrics channels leading deep-dive analyses sales funnel conversion customer behavior LTV translating data into actionable recommendations leadership ensuring reporting accuracy consistency decision-readiness Project management planning prioritization owns marketing planning timelines balancing short-term execution long-term strategic initiatives assuring projects delivered on time aligned business priorities Team leadership cross-functional collaboration manages mentors marketing team members sets expectations workflows standards execution accountability oversees agency partners external vendors partners cross-functionally design operations customer service leadership helps scale processes team structure over time B2B trade show initiatives own B2B marketin
Job description
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