Lifecycle Marketing Manager - Santa Ana, CA

Job summary

We are seeking a Lifecycle Marketing Manager to join our Performance Marketing Center of Excellence. The ideal candidate will have deep marketing automation expertise and be able to design, optimize and manage automated programs that convert leads into opportunities.

Responsibilities

• Journey & Nurture Design: Build and optimize automated nurture journeys, triggered campaigns, engagement programs across email SMS other digital channels Map manage customer touchpoints ensure timely relevant personalized experiences Lead Scoring Routing: Own the design evolution of lead scoring models improve qualification accuracy Ensure clean timely lead routing divisional marketing leads sales systems Engagement Hygiene Deliverability Monitor manage deliverability suppression rules compliance CAN SPAM GDPR etc Maintain engagement hygiene improve inbox placement reduce unsubscribes protect brand reputation Optimization Test-and-Learn Continuously refine journeys through test learn programs Use performance data improve speed-to-lead nurture effectiveness conversion rates Tools Technology Fluency with core performance marketing platforms tools including Marketing Automation CRM Salesforce Marketing Cloud preferred HubSpot equivalent Analytics Google Analytics GA4 attribution reporting platforms Advertising Google Ads Meta Ads Manager LinkedIn Campaign Manager Collaboration Workflow Project management campaign orchestration tools What You Bring Required Education Experience Certification/Licensure
• A minimum of five seven years in lifecycle CRM or marketing automation roles enterprise multi-division organizations Expertise in Salesforce Marketing Cloud preferred or equivalent MAP/CRM systems Proven ability design scalable nurture journeys drive conversion Strong understanding deliverability compliance engagement best practices Analytical data-driven experience turning journey metrics optimization actions Collaborative marketer thrives cross-functional performance marketing environment Lead customer engagement engine Build optimize journeys directly convert leads revenue opportunities Protect grow value customer relationships responsible high-quality engagement practices Why Join Us Be part of newly formed Performance CoE executive visibility where your work directly shapes enterprise growth strategy Mindset Thinks big picture Growth holistic expanding beyond just acquisition performance marketing Experimental Naturally curious makes data-driven decisions timely manner solve problems propose ideas Forward thinking Demonstrates continuous improvement mindset respecting past remaining flexible open new ideas driving transformation Acts like owner Keeps big picture mind managing inputs daily achieve intentional outcomes Holds accountability highest regard instills others suit Translates results digestible information avoids buzzwordy jargon Pay Range $97 $130300 Annually This hiring range reasonable estimate base pay range position time posting Pay based number factors which may include job-related knowledge skills experience business requirements geographic location Note following statements only apply candidates working unincorporated area within Los Angeles County First American consider employment all qualified applicants including those arrest conviction records manner consistent requirements applicable state local laws e.g Los Angeles County Fair Chance Ordinance Employers California Fair Chance Act First American intends conduct review applicant criminal history connection conditional offer reasonably believes criminal history direct adverse negative relationship material job duties potentially resulting withdrawal conditional offer employment handling confidential proprietary trade secret information belonging customers administrating facilitating financial transactions ability meet customer-imposed criminal history requirements What We Offer By choice we don't simply accept individuality embrace support thrive it Our People Culture celebrates diversity equity inclusion right thing do also because key success proud foster authentic inclusive workplace For All free encouraged bring entire unique self work First American equal opportunity employer sense term Based eligibility First American offers comprehensive benefits package medical dental vision 401k PTOpaid sick leave great benefits employee stock purchase plan

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  Job description

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