Marketing Coordinator - Minneapolis, United States - Great Day Improvements: A Family of Brands
Description
Overview:
Your Home Improvement Company - Marketing Coordinator
As the Marketing Coordinator, you will be responsible for executing and analyzing marketing programs for Your Home Improvement Company, a brand under the Great Day Improvements umbrella. You will work closely with the Marketing Manager to continuously monitor program performance and evaluate areas of opportunity. The right candidate will be detail oriented and have knowledge in the direct-to-consumer space. This role requires patience, problem-solving skills, and a solid understanding of various marketing techniques. Remote - US Only
$55,000 - $65,000 per year
Responsibilities:Execute marketing campaigns to promote residential remodeling services
Continuously monitor program performance by market and help identify areas of growth and opportunity
Track campaign effectiveness through various marketing channels, including: Paid Social, PPC, Print, Direct Mail, DRTV, Radio, lead aggregator, email, and more
Assist in the development of action plans/strategies to improve KPIs and drive a more efficient marketing plan
Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials
Monitor Google reviews and set up Google-my-Business pages for new locations
Process invoices and reconcile any inconsistencies
Other duties as assigned
Light travel to St. Cloud, MN as required
Qualifications:Degree in Marketing, Mass Communications, or related field
1-3 years of experience in marketing, preferably in a related industry such as construction or home remodeling.
Experience with digital marketing platforms and tools is highly desirable.
Strong analytical skills with the ability to interpret data and make data-driven decisions
Positive, flexible, do-whatever-it-takes attitude.
Strong organizational and project management abilities.
Proficiency in understanding media metrics and KPIs.
Creative thinking and problem-solving skills.
Ability to work effectively both independently and as part of a team.
Attention to detail and commitment to delivering high-quality work.
Understanding of marketing principles and best practices.
Ability to multitask and prioritize tasks in a fast-paced environment.
Your Home Improvement Company is an Equal Employment Opportunity Employer
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