Event Planning Specialist - New York - Brightflag

    Brightflag
    Brightflag New York

    1 week ago

    Description
    The Opportunity
    At Brightflag, events play a critical role in supporting our brand and pipeline strategies. We're looking for a highly organized and detail-oriented Event Planning Specialist to join our marketing team.
    This role is responsible for leading the planning, execution, and performance tracking of events programs: including both owned and sponsored events, across in-person and virtual formats.
    From large industry trade shows to intimate executive dinners and thought leadership roundtables, you'll be the driving force behind experiences that elevate Brightflag's brand presence, engage our audiences, and generate meaningful pipeline for the sales organization.
    You'll use AI-driven tools and insights to enhance event targeting, streamline logistics, and measure success ensuring every event delivers maximum impact.
    What You'll Do
    • Plan and execute a diverse portfolio of events including trade shows, partner events, client gatherings, and virtual webinars.
    • Leverage AI tools pre-event to identify ideal audiences, personalize outreach, optimize event promotion, and forecast engagement.
    • Use AI post-event for lead scoring, content analysis, and ROI reporting translating data into actionable insights for the sales and marketing teams.
    • Own the full event lifecycle: strategy, logistics, vendor and venue management, contracts, budget tracking, and post-event analysis.
    • Collaborate cross-functionally with Marketing, Sales, SDRs, Legal, Finance, and Product teams to align event goals with broader business priorities.
    • Manage vendor relationships, negotiate contracts, and work with Brightflag's internal legal team to ensure compliance and efficiency.
    • Coordinate pre- and post-event campaigns in partnership with the SDR team to drive attendance, engagement, and follow-up pipeline activity.
    • Oversee event reporting and analysis, providing data-driven insights and recommendations for future events.
    • Maintain and balance event budgets, ensuring cost-effectiveness without compromising quality or brand representation.
    • Act as the brand steward at every touchpoint ensuring a consistent, high-quality Brightflag experience for all attendees and partners.
    What You'll Bring
    • 2+ years of experience in event management, within B2B SaaS or professional services.
    • Proven track record managing both large-scale conferences and smaller VIP experiences.
    • Experience using AI and automation tools for marketing or event optimization, e.g., analytics, personalization, audience segmentation, or performance measurement.
    • Exceptional organizational skills and attention to detail you thrive on structure and precision.
    • Strong interpersonal and communication skills, with the ability to influence and collaborate across teams.
    • Experience managing vendors, budgets, and contracts.
    • Analytical mindset with the ability to interpret event data and translate insights into action.
    • Comfort working in a fast-paced, high-growth environment with competing priorities.
    Life @ Brightflag
    We're growing fast and so is the experience we can offer you:
    • A huge opportunity to make a real impact, to shape what we do and where we are going.
    • The exposure and challenge you need to learn, grow and progress your career in a rapidly growing environment.
    • Complex technical and business problems to solve and the trust and autonomy you need to go and solve them.
    • A sound, helpful team, in a friendly, values-driven and inclusive environment.
    • Base compensation range of $90,000 to $115,000.
    • 401k plan with a company match.
    • 15 days PTO.
    • Comprehensive health insurance, life insurance and long term illness/income protection.
    We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
    Location & Eligibility
    This is a hybrid role with an in office requirement of 3 days a week in our New York City office.
    Your time is valuable. To help with your application, we advise that regrettably we cannot offer work permit sponsorship/ self sponsorship for this role.
    About Brightflag
    Hi, we're Brightflag, the AI-powered, enterprise legal management platform that helps corporate legal departments operate with greater clarity, efficiency, and control.
    Powered by our patented AI, which was developed with over 100,000 hours of legal and engineering expertise, and supported by our best-in-class Customer Success teams, Brightflag enables in-house legal teams to streamline operations, manage matters and spend, and collaborate more effectively with outside counsel.

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