Content Marketing Manager, Roofing Systems and Lining - Nashville, United States - Holcim

Description

The Content Marketing Manager activates brand strategy and creates written and visual content focused on products, sales support, campaigns, and programs for the Elevate and GenFlex commercial roofing lines.

Graphic design and copywriting experience is essential. This role reports to the Marketing Director, Roofing Systems and Lining, and has no direct reports. This role works closely with the Senior Brand Manager, the Product Managers, and the Sales organization.
Core ResponsibilitiesSupports the Elevate business unit, a leader in this segment with nearly $4B in revenue.

Working cross-functionally, develops and maintains marketing collateral including but not limited to social media, newsletters, ads, graphics, videos, brochures, event support materials, case studies, and sales support materials.

Other teammates will contribute, and external vendors will provide support as well.
Manages the internal content request process and tracks content across channels, segments, and product categories. Defines content KPIs.

Collaborates with the digital team and agency partners on the analysis and reporting of marketing activation metrics in a relevant format for company leadership.

Other duties as assigned.

#IND1Required Qualifications Bachelor's degree in communications, Marketing, related degree, or equivalent experience 5+ years' relevant experience in marketing Demonstrable history of brand building, advertising, public relations, and promotional strategies using omni-channel methods Portfolio of copywriting and graphic design Must be a strategic, creative thinker, demonstrating strong problem-solving and prioritization skills.

Must be detail-oriented, organized, and able to multitask effectively. Team player, comfortable working collaboratively Ability to integrate information from a number of sources to arrive at conclusions. Must be able to use intuition, logical reasoning, and innovation to solve problems.

Proficiency in Microsoft Office suite (PowerPoint, Word, Excel, Outlook) Proficiency in copywriting and editing Graphic design capabilities with proficiency in Photoshop and InDesign (or similar software) Preferred Qualifications - 1 or more will give you an advantage.

Marketing experience in B2B SEO knowledge Building materials and commercial construction experience.

Experience with Asana or similar project management software YOUR HOLCIM EXPERIENCEAt Holcim, there is endless opportunity for you to play your part.

Whether you're in a technical, managerial, or frontline role, you can shape a career that works for you. With us you'll have the chance to embrace the passion we share for our planet.

You'll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best.

Because it's only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.