- you have a passion for developing and managing end-to-end campaigns.
- you are enthusiastic about brand building, encompassing strategy, communication, and activation.
- you are a marketing expert in the B2B and/or B2C sphere.
- you enjoy collaborating with sales, agencies, and senior leaders to deliver exceptional outcomes.
- you thrive on challenges and excel at devising plans to overcome obstacles.
- you are an innovative individual seeking a values-driven culture and a positive work environment.
- Lead the development of creative campaigns for key product groups from inception to market launch.
- Manage the communication aspect of the annual marketing plan, overseeing creative tasks, media strategies, trade shows, and other promotional activities.
- Establish solid relationships with advertising agencies, social media teams, and other vendors to ensure top-notch communications and seamless execution within set budgets and timelines.
- Oversee Siding branded partnerships including sports marketing and community initiatives.
- Ensure consistency in branding and messaging across Siding brand communications.
- Evaluate media performance by analyzing responses to ongoing communications and making adjustments based on insights.
- Cultivate strong relationships with business teams, vendors, and various departments to ensure flawless execution.
- Provide guidance to Marketing Communications Managers or other key marketing personnel.
- Adhere to environmental and safety guidelines in all tasks.
- Additional duties as required.
- Proven track record in managing agency relationships to achieve set objectives.
- Experience in strategic marketing management, creative brief development, and media planning.
- Proficiency in marketing and branding strategies, various mediums, and terminology.
- Strong leadership skills for guiding multifunctional teams and developing team members effectively.
- Ability to adapt in a dynamic environment and communicate effectively across all organizational levels.
- Skilled in devising and implementing plans while consistently monitoring outcomes and applying improvement strategies.
- Entrepreneurial mindset and proactive approach to addressing business needs.
- 6+ years of Marketing experience, preferably including advertising and media buying/planning.
- Excellent verbal and written communication abilities.
- Interest or understanding of the building industry is a bonus.
- Bachelor's degree in Business/Marketing or related field is mandatory.
- MBA qualification is highly desirable.
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Marketing Communications Manager - Nashville, United States - LP Building Solutions
Description
Join our team at Louisiana-Pacific Corporation (LP Building Solutions), a top provider of high-performance building solutions for builders, remodelers, and homeowners worldwide.
At LP, we foster a values-driven culture that offers a stimulating, ethical, and inclusive work environment where talented individuals can succeed and grow.
Our goal, since establishment in 1972, has been to cultivate careers and provide advancement opportunities in the building products sector.
Based in Nashville, Tennessee, LP operates numerous facilities throughout North and South America.Job Title: Marketing Communications Manager
About the Position:
Your role is pivotal in driving the growth of LP Building Solutions by overseeing a core group of brands.
As the Marketing Communications Manager, your main focus will involve devising marketing communication strategies, creating campaigns, and implementing media programs to enhance awareness and consideration of our Siding brands across different customer segments.
You will be responsible for tasks such as developing advertising creative, planning media buying, managing PR activities, executing trade shows, and utilizing various channels for multiple products in the LP siding portfolio.
We'd be excited to have you on board if...Responsibilities:
Requirements for Success:
Experience & Education:
Work Environment:
Office-based role with occasional travel (30%).
LP offers competitive salaries, a wide range of benefits, and programs including health coverage, 401(k) plan, career advancement opportunities, tuition assistance, profit sharing, and more.
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