VP, Growth - Miami
2 days ago
Job description
About Avenue Z, Inc.
Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to TikTok.
With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach.
We are the agency for influence.
The Vice President of Growth leads the strategic vision, portfolio performance, and execution alignment across Avenue Z's Managed Services division.
The VP operates as the portfolio growth architect across the entire funnel, identifying constraints, building CRO roadmaps, unlocking scale, and ensuring measurable impact across paid media, direct response, ecommerce strategy, retention, design, and development.
Define and drive the strategic growth vision across Managed Services accounts
Build structured CRO roadmaps, including testing prioritization and execution sequencing
Lead landing page ideation aligned with traffic intent and funnel stage
Conduct deep data analysis across paid, site performance, retention, and conversion metrics
Identify scaling constraints and optimize accounts to become CRO-ready
Create and refine discounting, bundling, and promotional strategies to improve contribution margin
Align cross-functional pods (PM, CRO, Design, Development, Marketing) around strategic priorities
Build and maintain a centralized portfolio visibility system (green vs. red accounts)
Share performance wins, insights, and scalable frameworks across accounts
Identify strategic upsell opportunities (increasing the scope of execution) while blocking unnecessary upsells when disciplined scaling is required. (Gatekeeper for the scalable brands)
Identify when a service is negatively impacting performance and recommend restructuring, replacing, or repurposing accounts accordingly.
Accountable For
Portfolio-level performance, profitability, and scalability
Strategic alignment between client goals and Avenue Z execution
Data-driven decision-making across all engagements
Ensuring services deployed are contributing positively to growth and margin
Qualifications
Proven experience scaling at least one 8-figure ecommerce brand ($10M+ annual revenue)
Demonstrated ownership of full-funnel growth strategy across paid media, CRO, retention, and onsite optimization
Direct experience building and executing structured CRO roadmaps, including A/B testing frameworks and landing page optimization
Experience identifying and removing scaling constraints across acquisition, conversion, and retentionDeep understanding of ecommerce contribution margin, LTV, CAC, MER, and profitability modelingHands-on experience analyzing performance data and translating insights into strategic action
Experience optimizing discounting, bundling, and promotional strategies without eroding marginExperience aligning cross-functional teams around performance priorities (without necessarily being a direct people manager)
Demonstrated ability to identify when a service or channel is hurting performance and confidently recommend restructuring or reallocation
Compensation
Job Type:
Full-time Employee in Miami Office
Annual Base Salary:
$130,000 - $150,000/year + Performance Bonus
Benefits
Medical, Vision and Dental Plan
401(k) Plan + 4% Employer Match
Unlimited PTO
Hybrid & Collaborative Environment
Company-Wide & Team Events
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