Digital Media Senior Analyst, Programmatic - New York City, NY

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two – and b ...

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

Kepler's Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

THE ROLE

As a Digital Media Senior Analyst, Programmatic on our Optimization & Innovation team - you'll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You'll succeed as an OISA if you're a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data..

What You Will Do:

• Manage and optimize programmatic campaigns across multiple DSP platforms, primarily DV360 and Yahoo DSP, including campaign setup, trafficking, optimization, and reporting
• Execute programmatic media buying strategies across display, video, audio, and DOOH channels
• Monitor campaign pacing and make real-time budget adjustments to ensure optimal delivery
• Partner with audience providers and data vendors to implement targeting strategies using 1st and 3rd party data segments
• Utilize platform features for audience creation, frequency management, and brand safety controls
• Support cross-channel digital media campaigns including social, search, and Advanced TV

Desired Skills and Experience:

• 1-3 years of hands-on experience managing programmatic campaigns in DV360 and/or Yahoo DSP (or comparable platforms like The Trade Desk, Crieto, etc)
• Proficiency in programmatic campaign setup including pixel implementation, creative trafficking, and audience segment activation
• Experience with private marketplace (PMP) and programmatic guaranteed (PG) deal management
• Working knowledge of verification tools (IAS, MOAT, DV) and brand safety parameters
• Understanding of programmatic bidding strategies and optimization techniques

Additional Requirements:

• Experience working with third-party audience providers (i.e. LiveRamp)
• Strong analytical skills with proficiency in Excel for campaign analysis and reporting. Datorama or comparable data visualization experience is a plus.
• Experience with ad serving platforms (DCM, Sizmek, etc.)
• Understanding of industry standards, viewability metrics, and ad verification
• Strong project management and client communication skills
• Ability to work independently while managing multiple campaign initiatives

Transparency is fundamental to Kepler's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

• Base Salary: $73,500 - $89,000

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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