Digital Marketing Manager and Demand Gen Marketing - San Francisco Bay Area
1 day ago
Job description
A10 is looking for an exceptional candidate to design, implement, and optimize digital marketing programs that generate high-quality leads and accelerate pipeline growth across enterprise and service provider segments.
This role is ideal for a data-driven, results-oriented marketer who understands the power of integrated campaigns and modern marketing technology. The successful candidate will be hands-on with campaign execution, highly analytical, and motivated by measurable impact. They work closely with Product Marketing, Sales, and Field Marketing to proactively bring new campaign ideas to life.
The Digital Marketing Manager reports to the Senior Manager or Field Marketing in the Americas theater.
A10 Networks (NYSE: ATEN) enables secure and reliable application delivery for businesses and service providers around the world. Our mission is to empower organizations to run their applications faster, smarter, and more securely—across hybrid cloud environments. We are at the intersection of networking, security, and AI-driven innovation, helping our customers connect and protect what matters most. Founded in 2004, A10 Networks is based in San Jose, Calif. and serves over 7,000 customers globally spanning global large enterprises and communications, cloud and web service providers.
Key Responsibilities
- Campaign Strategy & Execution: Design and execute multi-channel digital campaigns (email, paid media, content syndication, webinars, and social) to drive qualified demand across the Americas
- ICP Definition & Targeting: Define and refine the Ideal Customer Profile (ICP) and leverage data insights to focus campaigns on high-potential accounts and segments
- Data-Driven Optimization: Continuously analyze campaign performance, pipeline impact, and conversion metrics to inform optimization and improve ROI
- Marketing Automation: Build, deploy, and optimize campaigns using marketing automation and CRM platforms (e.g., Marketo and Salesforce)
- AI & Modern Tools: Apply AI-driven marketing tools and techniques to enhance personalization, targeting, and campaign efficiency
- Cross-Functional Collaboration: Partner closely with field marketing, channel marketing, corporate campaigns, content, and sales operations to ensure consistent messaging, lead flow, and alignment on results
- Reporting & Insights: Develop dashboards and reports that track marketing-sourced pipeline, campaign performance, and contribution to regional goals.
- Continuous Improvement: Identify opportunities for process automation, lead scoring refinement, and overall program efficiency
- Works closely with direct and channel sales teams to understand customers, partners, markets and competitive conditions
- Monitors, reviews and reports on marketing activities and results against key performance metrics; adjusts marketing mix based on performance to maximize ROI
Required Experience
- Experience: 5–8 years of demand generation or digital marketing experience in the technology or networking industry
- Technical Proficiency: Strong working knowledge of Salesforce, marketing automation tools (Marketo preferred), and AI-based marketing technologies.
- Analytical Strength: Deep understanding of funnel metrics, pipeline attribution, and campaign analytics
- Strategic Execution: Ability to translate marketing goals into actionable campaign plans with measurable outcomes
- Collaborative Approach: Proven ability to work effectively across sales, field, and corporate marketing functions
- Results Orientation: Track record of achieving or exceeding pipeline and lead generation targets
- Communication: Excellent written and verbal communication skills with attention to detail and clarity
What We Offer
- Opportunity to drive measurable growth and innovation in a global marketing organization
- Work with cutting-edge marketing technology and AI tools
- Collaborate with talented, driven professionals in a culture that values innovation, teamwork, and accountability
A10 Networks is an equal opportunity employer and a VEVRAA federal subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. A10 also complies with all applicable state and local laws governing nondiscrimination in employment.
- Hybrid
Targeted compensation guideline: $100,000 - $135,000. Compensation will vary based on number of factors, including market demand for specific skills, role type, job level, and individual qualifications. Final salary offers are determined by considerations including, but not limited to, subject matter expertise, demonstrated skill level, relevant experience, geographic location, education, certifications, and training.
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