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    • Senior Manager, Product Marketing - Boston - Recorded Future

    Recorded Future
    Recorded Future Boston

    3 weeks ago

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    Description

    Senior Manager, Product Marketing

    Are you a strategic and creative marketing leader seeking an opportunity in a high-growth environment? Do you embrace the challenge of building teams and strategies to drive growth? If the answer is yes and you are passionate about security, we need your help to continue growing the world's largest intelligence company by helping our customers gain and maintain an advantage over their adversaries.

    Recorded Future is the market leader in intelligence. Our intelligence integrates with over 100 security products from industry-leading companies, such as Splunk, ServiceNow, Microsoft, and AWS. Be a key member of a high-performance marketing team and make a difference in how organizations protect themselves.

    Key Responsibilities:

    • Develop and Drive Strategy: Develop and drive the overall product marketing strategy for Recorded Future solutions and modules, aligning with the company's business objectives and market dynamics.
    • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams, including product management, sales, field marketing, and campaign and demand to ensure cohesive and integrated go-to-market plans.

    Product Positioning and Messaging:

    • Craft Differentiated Messaging: Craft differentiated messaging that resonates with key buyer personas, establishing Recorded Future as a leader in threat intelligence.
    • Evangelize Products and Solutions: Evangelize products and solutions directly with customers, partners, analysts, influencers, and sales teams.

    Go-to-Market Execution:

    • Lead Go-to-Market Plans: Lead the development and execution of go-to-market plans for new module launches and updates, ensuring alignment with overall business objectives.
    • Collaborate with Demand Generation and Sales Teams: Collaborate with demand generation and sales teams to create impactful marketing campaigns that generate awareness, interest, and demand.

    Sales Enablement:

    • Partner with Enablement Teams: Partner with enablement teams to develop sales training and presentations and be able to deliver training to field teams.

    Customer Advocacy:

    • Foster Strong Relationships: Foster strong relationships with key customers, gathering feedback and insights to continuously improve products and marketing strategies.
    • Identify Key Customers: Identify key customers and partner with customer marketing to develop customer success stories and testimonials to build credibility and influence in the market.

    Requirements:

    • You will have 3+ years of marketing management experience and/or 5-7 years experience in the product marketing discipline.
    • Experience managing and leading teams within a marketing function.
    • Be able to provide direct support to your team members.
    • Experience at a high-growth, fast-paced technology company (cybersecurity industry experience a plus).
    • Strong strategic thinking, with the ability to translate complex technical concepts into compelling and relatable messaging.
    • Excellent leadership and collaboration skills, with the ability to work effectively across functions and influence at all levels of the organization.
    • Track record of developing and executing successful go-to-market strategies.
    • Exceptional communication and presentation skills.

    As a senior manager, you will be responsible for overseeing a team and driving growth through strategic product marketing efforts.

    This role may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance, and 401K benefits. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.

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Senior manager, product marketing