Brand Marketing Manager - Scottsdale - Audien Hearing

    Audien Hearing
    Audien Hearing Scottsdale

    1 week ago

    Description

    Overview


    Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model. Our team is passionate about building high-impact products that empower individuals to reconnect with the world around them—at a fraction of traditional hearing aid costs.

    Job Title: Brand Marketing Manager/Director
    Location: Scottsdale, AZ (Hybrid or Remote options available)
    Employment Type: Full-Time

    Position Overview

    The Brand Marketing Manager will be responsible for developing and executing creative campaigns, partnerships, and brand-building initiatives that drive awareness, trust, and long-term loyalty. This role will oversee brand messaging, manage cross-channel marketing efforts, and work closely with internal creative, content, and performance teams to ensure a cohesive and compelling brand presence across all customer touchpoints.

    Responsibilities

    • Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels.
    • Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns).
    • Take responsibility for consistency of brand voice, messaging, and visual identity in collaboration with creative and design teams.
    • Oversee content strategy for brand storytelling across paid, owned, and earned media.
    • Collaborate with performance marketing to ensure brand consistency and lift within paid channels.
    • Analyze brand metrics (awareness, sentiment, engagement) and use insights to optimize strategies.
    • Partner with product and CX teams to align brand messaging with customer experience.
    • Monitor industry trends, competitor activity, and cultural moments to keep the brand relevant and differentiated.

    Qualifications

    • 4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus.
    • Strong portfolio of successful brand campaigns or partnerships.
    • Excellent project management skills with experience leading cross-functional initiatives.
    • Strong storytelling and creative brief writing skills.
    • Deep understanding of the paid, owned, and earned marketing ecosystem and KPI's related to distinct marketing tactics.
    • Strategic thinker with a creative mindset and data-informed approach.
    • Exceptional communication and collaboration skills.

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