Digital Marketing Specialist - Maumee, United States - Fortune Brands

Description

Company Description

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.

Job Description

This role is designated as a hybrid role which includes working at least 3 days per week (Tuesday, Wednesday, Thursday) in one of our main offices located in Deerfield, IL, Oak Creek, WI, Maumee, OH, North Olmsted, OH to foster better collaboration, connection, and innovation.

This Digital Marketing Specialist will be responsible for all digital marketing aspects for a newly acquired brand of ours. You will be responsible for:

• Create and manage effective digital marketing campaigns targeting both commercial and retail end users:
  • Email marketing campaigns; including expanding the company's marketing automation campaigns.
  • Paid advertising campaigns; PPC/SEM on Google and Bing, display/retargeting, and social media campaigns.
  • Search Engine Optimization.
• Manage the company's social media channels; Facebook, LinkedIn, Twitter and Instagram
• Collaborating with product management and marketing; create and manage impactful commercialization and promotion plans for new product launches; with a focus on launching the products digitally.
• Optimize the promotion and positioning of products on our websites.
• Leverage analytics to enhance the user experience on our websites, including online merchandising, site search, content management, self-service and lead generation.
• Monitor KPIs and manage the reporting of our marketing campaigns. Optimize the performance of these campaigns to ensure we're meeting our objectives.
• Analyze campaigns and provide recommendations and plans for improving these campaigns and the website KPIs. Continually assess new tactics and strategies to improve the metrics.
• Monitor trends in digital marketing and competitors; as well as best-in-class marketing campaigns and websites.

Qualifications

• Track record of successfully creating and managing effective digital marketing campaigns
• Experience creating e-mail marketing campaigns
• Ability to drive traffic through SEO and SEM best practices
• Must have extensive experience working with Pay per Click (PPC) and AdWords strategies on Google
• Experience building own website in a start-up environment is highly preferred

Additional Information

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.

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