SVP / VP Client Partner - Digital Transformation - Detroit
17 hours ago
Job description
SVP / VP, Client Partner — Digital Transformation & Martech (Manufacturing)Open to candidates in Detroit, MI, Chicago, Milwaukee, and Minneapolis
The SVP/VP, Client Partner is a senior executive responsible for leading digital transformation programs for major U.S. manufacturing organizations.
This leader owns C‑suite relationships, shapes multi‑year transformation roadmaps, and drives the modernization of CRM, marketing technology, customer experience, and digital platforms across complex manufacturing ecosystems.
This role requires deep expertise in CRM marketing, martech architecture, digital customer journeys, and enterprise‑scale transformation — combined with a strong understanding of the unique operational realities of manufacturing, dealer networks, and industrial B2B/B2C environments.
About the RoleManufacturers are navigating electrification, connected products, digital commerce, sustainability, and the reinvention of customer experience.
The SVP/VP, Client Partner serves as the strategic advisor who helps these organizations modernize their marketing, data, and digital capabilities to compete in a rapidly evolving landscape.
You will lead multi‑disciplinary teams across strategy, experience design, CRM, data, engineering, and program management to deliver high‑impact digital initiatives that transform how manufacturers engage customers, dealers, technicians, and operators.
Key ResponsibilitiesExecutive Client Leadership & Growth
Serve as the senior executive partner for Fortune‑level manufacturing clients, including automotive OEMs, aerospace leaders, industrial manufacturers, and ERU organizations.
Build trusted relationships with CMOs, CIOs, CDOs, and transformation leaders.Shape multi‑year digital transformation strategies across CRM, martech, digital experience, and data modernization.
Identify and expand opportunities across new capabilities, business units, and global regions.
Guide clients through organizational change, capability building, and digital maturity evolution.
Digital Transformation & Martech Strategy
Lead the vision for modernizing CRM ecosystems, including loyalty, lifecycle marketing, personalization, and omnichannel orchestration.
Oversee martech strategy across platforms such as MAP, CDP, CRM, DAM, PIM, analytics, and customer data infrastructure.
Define digital experience strategies for buyers, owners, dealers, technicians, and fleet customers.
Partner with data and engineering teams to enable connected product experiences, predictive analytics, and digital sales enablement.
Advise clients on emerging technologies relevant to manufacturing — IoT, digital twins, configurators, AI‑driven personalization, and advanced analytics.
Leadership of Large‑Scale Programs
Oversee multi‑workstream transformation programs spanning CRM, digital platforms, dealer tools, mobile apps, portals, and enterprise websites.
Ensure alignment across strategy, creative, data, engineering, and program management teams.
Establish governance models, operating rhythms, and executive reporting structures for complex, multi‑stakeholder environments.
Drive clarity, accountability, and excellence across all delivery teams.
Commercial Ownership
Own the financial performance of a major account portfolio, including forecasting, staffing, profitability, and multi‑year planning.
Ensure scopes reflect the realities of enterprise manufacturing programs and global delivery models.
Partner with delivery leadership to manage risk, control scope, and maintain financial discipline.
Quality, Delivery, and Operational Excellence
Ensure all work meets the highest standards of strategic rigor, technical quality, and customer experience.
Oversee the delivery of CRM programs, martech implementations, digital platforms, and transformation roadmaps.
Maintain strong documentation, communication rhythms, and governance across global teams and client stakeholders.
Champion continuous improvement and operational maturity across the account.
Required Experience & Qualifications
12+ years in digital transformation, CRM marketing, or martech leadership within a digital agency, consultancy, or enterprise environment.
Deep experience supporting major U.S. manufacturing clients — automotive, aerospace, industrial equipment, or ERU.
Proven success leading multi‑year transformation programs across CRM, martech, digital experience, and data ecosystems.
Strong understanding of manufacturing business models, dealer networks, product lifecycles, and industrial customer journeys.
Executive‑level communication skills with the ability to influence C‑suite stakeholders across marketing, digital, IT, and operations.
Experience leading large, multidisciplinary teams across strategy, creative, data, and engineering.
Familiarity with enterprise platforms such as Salesforce, Adobe, Oracle, SAP, CDPs, DAM/PIM systems, and advanced analytics tools.
Bachelor's degree required; MBA or equivalent experience preferred.
Top Skills Needed
Digital Transformation Leadership:
Ability to architect and lead multi‑year modernization programs.
CRM & Martech Expertise:
Deep knowledge of lifecycle marketing, personalization, CDPs, MAPs, CRM, and data activation.
Manufacturing Industry Fluency:
Understanding of OEM, supplier, dealer, and industrial B2B/B2C ecosystems.
Executive Influence:
Ability to guide C‑suite leaders through complex decisions and organizational change.
Operational Excellence:
Skilled at managing global delivery, multi‑workstream programs, and complex stakeholder environments.
Strategic Vision:
Ability to translate business challenges into clear digital roadmaps and measurable outcomes.
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