Marketing and Business Development Associate - Phoenix, United States - SBT CO. LTD

Description

Reports to:
VP Marketing and Business Development

SBT is a recruiting firm that specializes in connecting top talent with exciting opportunities in high-growth sectors of the semiconductor industry like artificial intelligence (AI), machine learning (ML), and others.

We were founded in 1989 and have established ourselves as the trusted partner for companies and candidates alike, and are known for our industry insights, our precision approach to finding talent, and our commitment to serving our clients.

We're seeking a passionate individual to join us as a Marketing and Business Development Specialist.

This is a VERY hands-on role and this team member will be as much of a "doer" as they are a "thinker".

The right person will thrive in an environment where the big picture is always clearly in view, but the way we achieve that vision continually evolves and as a result, there is always a lot of interesting and challenging work to be done.

If you're someone who wants to play a key part in implementing strategies that drive our company's brand image to enable growth while being given the flexibility and responsibility to influence the way we do it, please apply

Responsibilities
Support the development of SBT's overall marketing strategy

Collaborate with the VP of Marketing/BD to form coherent strategies and plans that span digital and advertising, content creation, public relations, and events.

Research and analyze competitors' activities to surface findings to shape future marketing strategies and initiatives.

Research and surface trends in recruitment and employment marketing, as well as semiconductor company marketing, to help shape future marketing strategies.

Own digital advertising and website marketing channels

Collaborate with the VP of Marketing/BD on digital strategies aimed at increasing traffic to the company's website and maximizing the impact of digital advertising.

Design, create, launch, and manage digital advertising and website content designed to reach target goals.

Monitor results and analyze data using popular tools such as Google Analytics and AdWords to generate ideas to optimize and evolve digital marketing and advertising strategies.

Support the company's content creation and distribution
Help develop strategy for and maintain the content calendars for all designated team members.

Coordinate with external partners to ensure the completion of projects such as video interviews, blog posts, articles, and other media.

Support the recording, editing, and production of interviews to ensure timely delivery of finished projects and identify ways to enhance production efficiency and quality

Support the distribution of media produced by SBT through channels such as social media, press releases, earned media, and more.

Qualifications
Bachelor's degree in Marketing, Business, Communications or a related field.

3-5+ years of experience in marketing roles, preferably in B2B with a priority given to people with relevant experience from the recruiting industry.

Strong understanding of content marketing and digital marketing strategies and best practices with priority given to those who have strong SEO skills
Proficiency in analyzing data from marketing activities to assess the effectiveness of activities and surface key insights for improvement, using tools such as Google Analytics and AdWords
A proven track record of creating and executing successful content-driven marketing campaigns.
Highly organized with an emphasis on improving processes and workflows for extreme efficiency
Exceptional written and verbal communication skills.
Familiarity with Adobe Premier, Final Cut, DaVinci Resolve, or other video editing platforms is a big plus
Graphic design skills using programs like Photoshop, InDesign, Illustrator, and/or Canva is a big plus

Key Traits
Has an eagle-eye for detail and is diligent in every aspect about the quality of work; believes that every product is a representation of self and brand
Curiosity to explore new techniques and methodologies that lead to enhanced efficiency and improved outcomes
A bias toward action with a mindset of "fail fast, fail forward, and iterate quickly"
Has extreme accountability and takes ownership of results

Benefits
Competitive salary and benefits package.
Investment in your continued learning through paid courses, seminars, etc.
Opportunity to work for a growing company and shape the direction of Marketing for an entire organization
Make an impact on the success of your colleagues and their day-to-day activities.
Work with a passionate team of professionals who strive to become better all the time.

Flexible remote work options after initial training period

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