Director of Content - Arlington, Virginia
21 hours ago
Job description
We are looking for a culturally connected leader to build [solidcore]'s presence at the intersection of fitness, wellness, and lifestyle. This role will drive our content, social media and influencer engagement as a core brand-building function, integrating content strategy, influencer partnerships, and community engagement to position [solidcore] as more than a workout - it's a cultural movement.The ideal candidate knows how to translate cultural moments into compelling brand narratives. You're equally fluent in the mechanics of social platforms and the nuances of what makes content resonate, with your finger on the pulse of emerging trends across Meta, TikTok, and beyond.
You'll lead a talented internal influencer & social media team as well as external agency partners, collectively serving as the real-time voice of [solidcore], ensuring the brand feels present, relevant, and culturally connected every day.
Key Responsibilities
-
Content Strategy
- Develop and execute a social-first content ecosystem, building streamlined capabilities that enable rapid content creation and deployment
- Lead content planning that positions social as the real-time expression of our brand platform and campaigns
- Establish processes for content sourcing across owned channels, creator partnerships, and community-generated moments
- Partner with the internal brand team, cross-functional teams, and external creative partners to ensure social insights inform campaign development and creative briefs
- Collaborate closely with media and performance marketing teams to optimize content for paid channels and drive effectiveness across the funnel
- Create content guidelines and brand standards that maintain consistency while allowing for platform-specific adaptation
- Manage content calendar and ensure strategic alignment across brand moments, activations, and partnerships
- Build and scale a dynamic creator and influencer strategy and ecosystem that authentically connects [solidcore] to adjacent lifestyle spaces and establishes our role in culture
- Identify, vet, and cultivate relationships with creators who embody brand values and can introduce [solidcore] to new audiences
- Create and manage long-term brand ambassador programs that drive sustained engagement and organic content generation
- Negotiate partnership terms, manage contracts, and oversee creator deliverables and performance, connecting to a broader measurement approach
- Collaborate with brand partnerships team to identify co-marketing and cross-promotional opportunities with aligned brands
- Develop frameworks for measuring influencer impact that go beyond vanity metrics to assess brand alignment, content quality, and community resonance
- Stay ahead of the creator economy landscape to ensure [solidcore] remains a sought-after partner for top-tier talent
- Develop and execute platform-specific strategies that maximize organic reach and engagement across Meta, TikTok, and emerging platforms
- Lead social listening and intelligence efforts to identify cultural opportunities, track brand sentiment, and surface actionable insights
- Monitor platform evolution including algorithm changes, new features, and emerging formats, ensuring [solidcore] leverages trends early
- Oversee day-to-day community management and develop engagement strategies that foster authentic dialogue with our community
- Partner with PR to amplify brand moments and manage reactive crisis situations with speed and strategic thinking
- Develop robust measurement frameworks and reporting that demonstrate social's impact on brand health, community growth, and business objectives
Influencer Strategy & Engagement
Social Media Strategy & Community Management
Skills & Experience:
- Team Leader – experience managing teams and agency partners with a coaching mindset, understanding that everyone at [solidcore] is working towards the same goal
- Relationship Builder – skilled at cultivating relationships with internal partners, creators, influencers, and agency partners, building trust and inspiring collaboration
- Data-Driven Decision Maker – balance creative intuition with performance metrics, informed by social listening, analytics, and cultural insights
- Excellent Communicator – translate complex social strategies into clear narratives for all stakeholders, advocating for your vision while remaining open to feedback
- Agile Executor – comfortable operating with speed and ambiguity, pivoting quickly for cultural moments and making sound decisions without perfect information
- Detail-Oriented Organizer – maintain systems for content calendars, influencer tracking, performance reporting, and cross-functional alignment while keeping the big picture in focus
- Strives for Excellence – always seeking to learn new things and to make improvements, prioritizing self-assessments to promote continued growth, both personally and professionally
- Experience – 8-10+ years in social media, content strategy, and influencer marketing with demonstrated leadership experience; background in fitness, wellness, lifestyle, or consumer brands strongly preferred
Compensation and Benefits:
- Competitive salary, based on skills and experience
- Bonus eligibility based on performance
- Monthly cell phone stipend
- 401k with employer match
- Health, dental, & vision insurance
- Flexible PTO
- Free drop in classes at [solidcore]
- And MORE
[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.
[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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