Marketing Manager - King of Prussia
2 weeks ago
Job description
We're looking for a high-impact Marketing Manager who brings both strategic vision and hands-on execution to our B2B marketing efforts. The ideal candidate will have a proven track record in industrial marketing, ideally for engineered or technical products, and will be comfortable driving the shift toward scalable, automated, data-driven marketing strategies. This role is central to aligning marketing with business development goals, elevating brand positioning, and accelerating revenue through digital channels-including eCommerce.
Gallagher Fluid Seals, Inc. is a global distributor and manufacturer of Fluid Sealing products. Gallagher represents the strongest seal manufacturers in the world, in addition to operating its own gasket fabrication facility. Gallagher serves both OEM & MRO customers through the development of technical solutions that solve sealing challenges.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic
- Develop and own the long-term marketing strategy aligned with organizational growth targets and brand evolution.
- Develop and implement a comprehensive marketing communications strategy that aligns with the company's goals and objectives.
- Spearhead content strategy focused on technical education, thought leadership, and sales enablement for complex buying journeys.
- Architect and optimize marketing automation systems to scale outreach and lead nurturing.
- Build and manage a performance marketing framework that leverages data analytics to refine targeting, messaging, and budget allocation.
- Champion eCommerce strategies to drive qualified traffic, enhance user experience, and grow online revenue.
- Collaborate with executive leadership, sales, and product teams to ensure market alignment, campaign synergy, and measurable impact.
- Evaluate and implement marketing technology solutions to increase efficiency, transparency, and ROI.
- Create, manage, and oversee the production of marketing materials, including brochures, newsletters, press releases, presentations, and digital content.
- Plan and execute integrated marketing campaigns across multiple channels, including digital, print, and social media.
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
- Manage the company's digital presence, including the website, social media channels, and email marketing campaigns.
- Oversee the development and execution of content marketing strategies, including blog posts, whitepapers, case studies, and videos.
- Stay up-to-date with industry trends and best practices, incorporating them into the company's marketing communications strategies.
- Other duties as assigned
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 8+ years of progressive experience in B2B marketing, with deep knowledge of industrial or technical product sectors.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Strong leadership skills with the ability to drive cross-functional initiatives and influence at the executive level.
- Demonstrated expertise in marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
- Data-driven mindset with fluency in marketing analytics, pipeline attribution, and campaign optimization.
- eCommerce experience in a B2B context, including platform strategy, digital merchandising, and conversion optimization, is a significant plus.
- Exceptional written and verbal communication skills, including the ability to distill complex topics into clear, persuasive narratives.
- Proficiency in digital marketing, including SEO, SEM, email marketing, and social media
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