Director of Marketing and Public Relations - Hinesville, United States - Liberty County Development Authority

Liberty County Development Authority Hinesville, United States

3 weeks ago

Description

About us

Liberty County Development Authority is a professional, agile organization whose goal is to develop and promote industry for the public good and welfare of the county.

To accomplish this mission the LCDA has developed industrial parks; constructed shell buildings; developed retention and recruitment programs; supported educational and workforce development programs; and formed partnerships with other public and private entities.

Strategic Goals:

To develop and execute a comprehensive marketing and communications strategy.
To communicate LCDA's mission, achievements, and activities to the public.
To support the entire LCDA team in accomplishing organizational goals.

Essential Functions:

Develop annual marketing plan.
Develop and manage a marketing budget relative to the implementation of the marketing strategy and annual plan.
Collect, interpret, and analyze industry, market and community data to identify and respond to trends and potential issues.
Create new, enhanced industrial marketing and recruitment materials for all Authority properties.
Create comprehensive presentations for prospects, tradeshows, Authority Board, and public meetings.
Develop promotional concepts for prospects, site selectors, project managers.
Identify promotional gifts and maintain inventory for prospects, visitors, or events.
Update and monitor the Authority's website to increase visibility and utilization.
Prepare advertising materials for digital and print publications.
Monitor and update community data for outside agency databases.
Maintain contact database for site selection consultants, project managers, and brokers.
Plan and implement a semiannual Industry Appreciation Reception and activities for Manufacturer's Week observance and develop other meaningful promotional opportunities to meet goals and achieve the Authority's mission.
Submit applications for Industry Award Programs.
Maximize and manage social media for the Authority, i.e., Facebook, Twitter, Instagram, LinkedIn.
Prepare quarterly newsletters and annual or semiannual reports highlighting the Authority's achievements, programs, and industries.
Draft press releases and pitch stories highlighting the assets and advantages of business location in Liberty County to local, state, and national business news sources.
Coordinate announcements, groundbreakings, ribbon cuttings, or other events as necessary to include invitations, talking points, Audio/Visual, signage, décor, etc.
Partner with other local agencies to promote Liberty County.
Support site visits and prospect meetings in whatever way necessary.

Qualifications:

Minimum 5 years of professional marketing and public relations experience required.
Economic development experience preferred.
Excellent verbal and written communication skills required.
Website management experience required.
Adobe Creative Suite experience preferred.
Salesforce experience preferred.
Bachelor's degree in a related field.

Equal Opportunity Employer

Job Type:
Full-time

Pay:
$75, $85,000.00 per year

Benefits:
Dental insurance

Health insurance

Paid time off

Retirement plan

Vision insurance

Schedule:

8 hour shift

Day shift

Monday to Friday

Work Location:
In person

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