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- Manage daily workload and associated timelines of planners and assistants
- Help define goals and ensure all campaigns are on strategy and meet client objectives
- Provide active leadership in communicating optimization strategies, proactively communicating challenges and opportunities
- Ensure the highest quality trade negotiations across all accounts
- Cross check plans and all supporting documents (spec/TI sheets, IOs, billing docs)
- Double check and sign IOs, ensuring adherence to T's & C's, negotiating changes when necessary
- Work independently to plan key account(s) as necessary
- Actively engages with vendors and is willing to socialize and build strong relationships inside and outside of the office
- BA/BS required
- 3+ years digital planning experience
- Advanced computer knowledge (Excel, PowerPoint)
- Experience with a third party ad server (DART/DFA preferred)
- On top of industry trends
- Strong writing, presentation, strategic & analytical thinking skills
- Able to work independently and have excellent time management skills
- Problem solver with the ability to develop creative solutions
Senior Media Planner- - New York, United States - Search Max, Inc
Description
SALARY: $70-75K
The Senior Planner will help lead the digital team's development, help execute and negotiate media plans / trade objectives and use their strong planning experience and communication skills to provide planning guidance, insight, and strategy.
This role drives development of client digital business and develops and cultivates key partnerships to grow the agency's digital capabilities and visibility.
Main Duties and Responsibilities
Knowledge and Skills Required