Sr. Marketing Manager, Paid Advertising - Nashville, TN - Pilot

Pilot Nashville, TN

6 days ago

Description

Senior Marketing Manager, Paid Advertising

We're looking for a Senior Marketing Manager to own and scale our performance marketing strategy across key channels. Your mission is to generate high-quality leads, maximize ROI, and build campaigns that resonate with our target audiences.

Key Responsibilities:

Owning Paid Media Strategy: Develop and execute a comprehensive paid advertising strategy across platforms like Google and Bing Ads, LinkedIn, Meta, and Reddit to drive leads and revenue.
Campaign Management & Optimization: Launch, monitor, and optimize campaigns to hit performance goals, staying within budget and maximizing ROI.
Audience Segmentation: Leverage data to build precise audience targeting strategies, including segmentation and retargeting.
Collaboration: Work cross-functionally to build and iterate on campaigns and enable teams within Marketing to leverage your channels to meet segment-specific goals.
Experimentation: Test new channels, ad formats, and approaches to stay ahead of trends and uncover opportunities for growth.
Budget Management: Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations.
Performance Analysis: Track, analyze, and report on campaign performance, using insights to refine strategies and share results with key stakeholders.

About You:

8+ years of hands-on experience in performance marketing (experience with SMBs, services, or SaaS is preferred). Agency experience is welcome, but you need to have in-house experience too.
Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges.
Familiarity with tools like Google Tag Manager, Looker, Marketo, and Google Analytics (GA4).
Ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals.
Experience using bid management and campaign automation tools.
Familiarity with scripts to automate common tasks in Google Ads or using tools like Zapier for workflow automation.

Why Pilot?

We invest in our employees' development and happiness because our employees are the keys to our success and ensuring happy customers.
The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
Flexible vacation/time-off policy.
All federal holidays are observed.
Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv, and Rightway.
Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks.
401(k) plan.

The base pay range target for this role is $127,000 - $200,000 in Nashville, TN. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data.

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