- Implement ecommerce best practices to improve online guest experience, increase revenue performance and ensure that the level of investment is consistent with expected ROI.
- Organizes and maintains calendar for eCommerce products, landing pages, special initiatives, etc. (Includes configuration and development within content management system, graphic changes, merchandising strategy, testing and optimization).
- Builds and maintains eCommerce products, ensuring all are updated according to established specifications and timeframes.
- Maintains and grows awareness of digital marketing trends and the implications that these technologies have on marketing to the company's target consumer.
- Supports web/mobile and eCommerce creative development and redesign efforts.
- Works closely with Park and corporate leadership teams to align business goals supporting ecommerce needs for all park websites.
- Proactively investigate website traffic shifts and trends using Google Analytics and other reporting tools, and provide solutions for upcoming challenges.
- Provides insights, trends and best practices to drive ecommerce performance.
- Provides support to the Manager on a variety of projects including budgets and trending reports.
- Performs other duties as assigned.
- Bachelor's degree in Marketing or related field; MBA or related post-graduate degree preferred.
- 5+ years of marketing experience.
- 2+ years of experience in digital marketing or project management.
- Experience with SiteCore or similar Content Management System, with a working knowledge of HTML, Google Analytics (or equivalent) is strongly preferred.
- Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
- Ability to manage and prioritize diverse projects.
- Enthusiastic and confident change-agent with the ability to work in a demanding and fast paced environment.
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
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eCommerce Operations Analyst - Kennedy Space Center, United States - SeaWorld Parks & Entertainment
Description
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.
What you get to do:
As the eCommerce Operations Analyst, you will be responsible for implementing the company's ecommerce strategy. You will be accountable for creating demand and driving ecommerce revenue for the parks. You will work closely with internal stakeholders and will champion ecommerce best practices across the company through deep expertise, earned influence and effective change management. You will:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
