- Defines, helps develop, and execute programmatic advertising strategies through various digital platforms on behalf of Adams Outdoor.
- Exercises discretion and independent judgment while executing contracted and/or requested programmatic activities.
- Establishes metrics to monitor effectiveness of campaigns and assist in presentation of campaign results to clients and partners.
- Reports on results from Programmatic and OOH advertising campaigns.
- Processed internal requests for proposal data, support statistics and campaign metrics.
- Creates and prepares advertising presentations that best suit customer needs developed from Adams resources.
- Functions as a programmatic advertising and product resource to other team members.
- Works in concert with the other members of the sales team, providing an energetic and positive dynamic within the team that supports OOH efforts alongside programmatic.
- Provides excellent customer service both internally and externally.
- Works with the Programmatic Department to implement initiatives and ensure company standards are upheld.
- Partners with Creative Services to develop content and messaging for clients.
- Performs other duties as needed to support the goals of Adams.
- Produces client facing reports that clearly articulates what has been performed by Adams based on what has been contracted.
- Bachelor's degree or higher from an accredited university
- Strong digital analytical skills and ability to utilize digital metrics to increase effectiveness of campaigns, promotions, and advertising.
- Must be organized, self-managed, self-motivated, detail oriented and deadline oriented.
- Successful online sales record a plus
- Advanced Microsoft Office Suite Skills
- Experience working in a fast-paced environment
- Must be able to adapt to a changing environment
- Experience working in B2B industries
- AOA, founded in 1983 by Steve Adams, is the 4th largest, and largest privately-held, Outdoor Advertising operator in the U.S.. AOA operates in the following 12 markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte (NC), Eastern Pennsylvania (PA), Madison (WI), Norfolk (VA), Peoria and Champaign (IL).
- Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.
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Jr. Programmatic Coordinator - Lansing, United States - Adams Outdoor
Description
Job Description
Job DescriptionJOB SUMMARY:Adams Outdoor Advertising (AOA), the 4th largest and largest private Outdoor Advertising firm in the U.S., is seeking a Junior Programmatic Coordinator to execute, support, and develop advertising strategies related to Programmatic advertising.
The Junior Programmatic Coordinator supports the Programmatic Department with organizational initiatives to achieve revenue growth objectives. This role will work in concert with other members of Adams to ensure quality of work meets or exceeds company standards and clearly defines results driven from contracted advertising programs.
ESSENTIAL FUNCTIONS OF POSITION INCLUDE:
PREFERRED QUALIFICATIONS:
ADAMS OUTDOOR ADVERTISING:
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