: Head of Growth Marketing - United States - Marketing, Inc.

    Marketing, Inc.
    Marketing, Inc. United States

    1 week ago

    Description

    is seeking a highly strategic, deeply execution-focused Head of Growth Marketing with a T-shaped skill set and world-class direct response copywriting as their superpower. This is a stand-alone role for someone who thrives on full ownership, fast iteration, and keeping every part of the growth engine running-while personally crafting all high-impact copy.
    About
    , part of the Creator Group, is redefining content distribution and PR for SMBs, mid market, enterprises and agencies. Our platform turns expertise into engaging content across multiple channels. In just a 5-minute AI interview, it generates weeks of authentic articles, social posts, and press releases that preserve each brand's voice and authority.
    We offer the first fully autonomous content team with Key features include trend alerts from 500k+ daily sources, automated content distribution to social media and blogs, custom blog creation, detailed analytics, and white-label solutions for agencies. The result? Consistent, high-quality content that builds credibility-without spending hours writing.
    We are achieving strong growth and are ready to double down by adding a driven Head of Growth Marketing (T-Shaped) & Direct Response Copywriterto help expand our impact in the english speaking market.
    Role Overview
    This role is designed for a true t-shaped marketer: someone who can shape strategy at a high level and execute every detail with speed, precision, and passion.
    You will own the entire marketing function-growth strategy, campaign execution, funnel optimization, and every word of customer-facing copy. You'll move fast, test aggressively, and love getting your hands dirty.
    This is a stand-alone, high-autonomy role for someone who can keep the whole machine running without layers, bureaucracy, or hand-offs.
    Your Primary Focus

    • Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing
    • Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging
    • Run experiments, measure performance, optimize messaging, and double down on what works
    • Maintain ownership of all growth initiatives end-to-end-strategy → execution → iteration
    Key Responsibilities
    T-Shaped Growth Strategy
    • Develop and manage acquisition, activation, and retention strategies
    • Own messaging frameworks, value propositions, funnel structure, and positioning
    • Coordinate directly with product, design, and leadership to ensure alignment
    Direct Response Copywriting (Your Core Strength)
    • Write all marketing and product copy:
      • Ads
      • Email sequences
      • Landing pages
      • Social content
      • In-app / product messaging
      • Blog and SEO content
    • Craft clear, compelling SaaS messaging rooted in persuasion psychology
    • Continuously refine copy based on metrics, behavior patterns, and testing insights
    Hands-On Campaign Execution
    • Implement full-funnel campaigns across multiple channels
    • Launch and optimize paid ads, nurture sequences, landing pages, and content assets
    • Conduct A/B tests, analyze data, and iterate rapidly
    • Own SEO/SEM copywriting end to end
    Requirements
    • 7-10+ years in direct response copywriting and growth marketing, ideally in B2B SaaS
    • Proven success as the primary copywriter for multi-channel campaigns
    • Native-level English (C2) with exceptional clarity, persuasion, and storytelling
    • Deep understanding of B2B funnels, buyer psychology, and CRO
    • Hands-on, self-directed operator comfortable owning everything solo
    • Strong competence with tools like HubSpot, Marketo, Google Analytics, SEMrush, WordPress, etc.
    • Highly organized, analytical, and able to deliver under pressure
    • Bonus: certifications (Copyhackers, HubSpot, Google Ads)
    Why
    • Full ownership: you are the marketing department
    • Strategic freedom with the ability to execute your ideas instantly
    • Build the messaging and growth engine from the ground up
    • Remote-first flexibility with a fast-paced, highly dynamic culture
    • Competitive salary, performance bonuses, and strong career growth potential
    What Awaits You
    • Ownership: You run the show: all copywriting, all growth, all execution-end-to-end.
    • Creativity: Test angles, stories, formats, and funnels at high velocity.
    • Impact: You directly influence the brand, growth trajectory, and future of
    • Culture: Fast, collaborative, innovative, with full autonomy and responsibility.
    If you're a hands-on, T-shaped growth marketer with elite direct response copywriting skills-and you want full ownership in a fast-paced startup- is the place for you.

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Head of growth marketing