Digital Marketing Specialist - Santa Barbara, United States - AppFolio

Description

AppFolio is more than a company. We're a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

We're in search of a talented

Digital Marketing Specialist

that will support all digital marketing channels.

This role will play a critical role in optimizing our digital marketing efforts across various channels, with a primary focus on paid media optimization, testing, analytics and attribution.

You will collaborate closely with channel owners and the agency partners to deliver data-driven insights, move critical projects forward and troubleshoot as required.

Your impactConduct in-depth analysis of paid media campaigns

Monitor and report on key performance indicators (KPIs) to evaluate campaign effectiveness

Provide actionable insights and identify trends and anomalies in campaign data to inform optimization strategies

Collaborate with analytics team closely to understand KPI tracking and ensure data accuracy and consistency

Design and monitor testing strategies for paid search campaigns

Collaborate with cross-functional teams to make progress on large projects

Stay up-to-date with the latest trends and best practices in online marketing and measurement and share with the team

CompetenciesIntellectual Horsepower - Sharp, capable, and agile; deals with concepts and complexities comfortably

Problem Solving - Able to ask the right questions, collect and analyze information, problem-solve, and make clear, consistent decisions. Manages through ambiguity

Verbal & Written Communication - Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communications, including email

Honesty/Integrity - Does not cut corners ethically. Consistently operates with a high ethical and moral compass. Always does the right thing

Must have2-3 years Experience supporting large budget SEM campaigns; Knowledge of Google Adsand Bing Ads

Proficient with SEM data analysis and a proficiency with Excel or Google Sheets

Ability to juggle multiple projects at a given time

Eager to learn about digital channels you may not be familiar with

Experience with cross team collaboration and managing multiple campaigns

Experience communicating data insights to stakeholders both verbal and written

Nice to haveExperience with SEO, Display, Social and/or Website Analytics

Agency experience

The ideal candidate is local to Santa Barbara, CA as this position is a hybrid role, reporting to the office at least 3 times a week.

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $70,000-$100,000

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate's skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package.

The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

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