Product Marketing Lead - New York - Ripple

    Ripple
    Ripple New York

    2 weeks ago

    Description

    At Ripple, we're building a world where value moves like information does today. It's big, it's bold, and we're already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
    If you're ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
    THE WORK:
    We're looking for an experienced Product Marketer with a background in the blockchain, traditional finance, and decentralised finance (DeFi) to join our team.
    In this role, you will shape how Ripple's institutional DeFi solutions are understood and adopted in the market. You'll craft clear, differentiated positioning and lead go-to-market strategies that translate technical capabilities into compelling value for institutional audiences. This includes blockchain based solutions for payments, trade finance, collateral management, and more.
    The ideal candidate will have a deep understanding of traditional financial markets, strong experience leading product marketing for DeFi or crypto products in a constantly evolving environment.
    WHAT YOU'LL DO:

    • Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics.
    • Develop segment-specific go-to-market strategies for Ripple's institutional DeFi solutions - including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.
    • Working cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.
    • Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.
    • Partner with marketing, communications, and creative teams to bring the Institutional DeFi on XRPL story to life, activating the go to market strategy towards the right audience.
    • Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.
    WHAT YOU'LL BRING:
    • 8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.
    • Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred.
    • Outstanding structured thinking and creative problem solving skills.
    • Proven ability to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.
    • Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
    • Strong relationship building capabilities and the ability to work cross-functionally
    For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant's experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.
    NY Annual Base Salary Range
    $170,000-$200,000 USD
    WHO WE ARE:
    Do Your Best Work
    • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
    • A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
    • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
    • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
    • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
    • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more
    Take Control of Your Finances
    • Competitive salary, bonuses, and equity
    • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
    • Employee giving match
    • Mobile phone stipend
    Take Care of Yourself
    • R&R days so you can rest and recharge
    • Generous wellness reimbursement and weekly onsite & virtual programming
    • Generous vacation policy - work with your manager to take time off when you need it
    • Industry-leading parental leave policies. Family planning benefits.
    • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
    Benefits listed above are for full-time employees.
    Ripple is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

  • Work in company

    Marketing Lead

    Only for registered members

    The Marketing Lead will own and execute CTW's marketing and growth initiatives across the U.S. and North American region.This is a senior, hands-on leadership role responsible for developing and executing go-to-market strategies, driving user acquisition, and scaling CTW's presen ...

    New York

    2 weeks ago

  • Work in company

    Marketing Lead

    Only for registered members

    +Job summary · As the Marketing Lead at ScorePlay, you'll shape and execute our global marketing strategy to strengthen ScorePlay's position as the leading media and asset management platform for sports organizations. · Lead & Execute Global Marketing Strategy · Define and lead S ...

    New York $150,000 - $200,000 (USD)

    1 month ago

  • Work in company

    Marketing Lead

    Only for registered members

    We are looking for a Marketing Lead to own our brand presence and growth strategy across all channels. · Develop compelling content including customer stories, case studies, and white papers that showcase Spade's value proposition and technical differentiation · Build brand aware ...

    New York $150,000 - $170,000 (USD) Full time

    1 month ago

  • Work in company

    Marketing Lead

    Only for registered members

    This isn't your typical marketing role — it's a chance to lead a movement. · We're reimagining remittances for immigrant communities — starting with the Dominican Republic and expanding across the Caribbean and Latin America.You'll direct documentary-style content in the Dominica ...

    New York $100,000 - $120,000 (USD)

    1 week ago

  • Work in company

    Marketing Lead

    Only for registered members

    We're on track to become the global leader in sports media, · and this is definitely the best time to join our adventure. · ...

    New York, NY

    1 month ago

  • Work in company

    Marketing Lead

    Only for registered members

    We're looking for a high-impact Marketing Leader capable of elevating brand storytelling, driving PR and social strategy, and leading integrated marketing across all consumer touchpoints. · ...

    New York

    3 weeks ago

  • Work in company

    Marketing Lead

    Only for registered members

    We are hiring a Marketing Lead who will own end-to-end execution across the entire marketing function. · This role has immediate impact. You'll own upcoming events, · PR, · SEO, · social, · and brand storytelling. · • · Hands-on startup marketing experience · • · Proven ability t ...

    New York

    2 weeks ago

  • Work in company

    Marketing Lead

    Only for registered members

    We are looking for a hands-on Senior Marketing Manager / Marketing Lead to accelerate growth in our fast-growing SaaS marketplace connecting media professionals with brands and agencies. · Drive media-side acquisition — grow the journalist/creator community that fuels the network ...

    New York

    1 week ago

  • Work in company

    Marketing Lead

    Only for registered members

    We are Two Circles. We grow audiences and revenues by knowing fans best. · We work with clients to help them understand & influence what their fans are doing - the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and mo ...

    New York $115,000 - $130,000 (USD)

    4 weeks ago

  • Work in company

    Marketing Lead

    Only for registered members

    As Spade's first marketer and founding marketing lead, you will own our brand presence and growth strategy across all channels. · ...

    New York, NY

    1 month ago

  • Work in company

    Marketing Lead

    Only for registered members

    This isn't your typical marketing role — it's a chance to lead a movement. · As Growth / Marketing Lead at PlataYa, you'll direct documentary-style content in the Dominican Republic, host community events, · run giving-back initiatives, partner with major creators, · & build camp ...

    New York City Metropolitan Area

    1 week ago

  • Work in company

    Marketing Lead

    Only for registered members

    We're hiring a Marketing Lead to own demand generation end-to-end and build RevinAI's marketing engine from the ground up. · 4+ years of experience in demand generation, growth, product marketing, or brand marketingProven 0 → 1 marketing experience at a fast-growing startupExperi ...

    New York $100,000 - $150,000 (USD) Full time

    1 week ago

  • Work in company

    Marketing Lead

    Only for registered members

    We're a lean and execution-oriented hybrid team, passionate about building exceptional products for our growing customer base. We care deeply about diversity of background, experience, and opinion.We value empathy, curiosity, and passion, and strive to create an environment where ...

    New York $150,000 - $170,000 (USD)

    1 month ago

  • Work in company

    marketing lead

    Only for registered members

    +We envision a future where tokenization grants financial freedom to everyone with internet access. For a blockchain-driven global economy to thrive, value exchange should be intuitive, secure, and seamless. · +Own End-to-End Content Production: Generate blog posts, case studies, ...

    New York

    3 weeks ago

  • Work in company

    Marketing Lead

    Only for registered members

    The Marketing Lead will own and execute CTW's marketing and growth initiatives across the U.S. and North American region. · This is a senior, hands-on leadership role responsible for developing and executing go-to-market strategies, driving user acquisition, and scaling CTW's pre ...

    New York, NY

    2 weeks ago

  • Work in company

    Marketing Lead

    Only for registered members

    We're hiring a Marketing Lead (Demand Generation) to own demand gen end-to-end and build RevinAI's marketing engine from the ground up. · This role is ideal for a hands-on marketer with 3–5+ years of experience who thrives in ambiguity, enjoys wearing multiple hats, and wants rea ...

    New York $100,000 - $150,000 (USD)

    1 month ago

  • Work in company

    Marketing Lead

    Only for registered members

    We are looking for a dedicated content and marketing hire to own our external voice and drive visibility across all channels. This high-impact role reports to the CEO with significant opportunity to grow into broader marketing leadership as we scale. · ...

    New York

    4 days ago

  • Work in company

    Marketing Lead

    Only for registered members

    We are a fast-growing startup and are working with leading global fashion brands. As our first marketing hire, you'll own marketing strategy and content execution across priority growth channels. · Responsibilities:Define marketing strategy suited for Setset's business model and ...

    New York

    3 days ago

  • Work in company

    Marketing Lead

    Only for registered members

    We are Two Circles. We grow audiences and revenues by knowing fans best. Our platforms and services are trusted by over 1000 clients globally. · Bachelor's degree in Marketing, Business or related field. · ...

    New York

    4 weeks ago

  • Work in company

    Marketing Lead

    Only for registered members

    We're reimagining fashion shopping with AI avatars. · We're developing cutting-edge diffusion models and designing novel, personalized interfaces. · We're looking for a Marketing Lead to drive user growth and build community this role is in person from our office in NYC.,Work dir ...

    New York

    1 week ago

  • Work in company Remote job

    marketing lead

    Only for registered members

    We are searching for our first dedicated content and marketing professional to manage our external communications and enhance visibility across all channels. · This impactful position reports directly to the CEO and offers a significant opportunity for growth into wider marketing ...

    New York City Metropolitan Area

    3 weeks ago

Jobs
>
Product marketing lead
>
Jobs for Product marketing lead in New York City