Brand Strategist, Business Marketing Group - Austin, United States - META

Description

Brand Strategist, Business Marketing Group
The Business Marketing Group is looking for a Brand Strategist to join the Brand, Program and Storytelling team.

This Brand Strategist will specialize in naming and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for business audiences.

The Brand Strategist will own projects and assume leadership roles to mentor team members, influence management thinking, and move partners to action.

A successful candidate has experience in naming, brand governance and is collaborative, creative, and analytical and can help connect brands, people, and businesses in a more meaningful way.

It is critical that this person is able to unify and lead teams around a strategic north star in a highly cross-functional environment.

To be successful at Meta takes analytical rigor, solid and applied understanding of foundational brand strategies including naming, brand architecture, brand research, and product knowledge.

This person will both ask and answer different and difficult questions, inspire and support product teams, marketing managers, evaluate the work of others, learn and adapt quickly.

They will need to have passion for Meta's mission and an understanding of the brand's challenges and opportunities and a passion for naming and brand governance.

Brand Strategist, Business Marketing Group Responsibilities
Develop global B2B brand strategy including naming, brand architecture, and brand governance
Develop nomenclature systems for our products and recommendations on how to streamline our naming
Develop POVs on how to brand our products, programs and events
Lead brand strategy workshops including brand positioning
Collaborate with Consumer Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is brought to life in compelling ways and is embraced by teams around the company
Conduct audits and analysis to inform business and brand decision making
Identify and scale best practices for brand marketing across the Business Marketing Group
Work to define and maintain B2B brand standards, brand training, brand reviews, and governance
Create measurable plans and activities to ensure success and ongoing optimization of activities
Craft executive level decks to be presented to Consumer and Global Business Marketing VPs
Minimum Qualifications
10+ years of brand strategy experience
Experience in naming and developing naming systems
Experience in brand governance and brand reviews
Experience in brand positioning and developing messaging for brands
B2B and consumer brands experience
Experience working with senior management on all levels from the VPs to administrative support
Experience as a cross-functional influencer and partner
Experience translating insights, ideas, and data into customer value
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

If you need support, please reach out to accommodations- .
$150,000/year to $211,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base salary, Meta offers benefits. Learn more about benefits

at Meta.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law.

You may view Meta Pay Transparency Policy,

Equal Employment Opportunity is the Law

notice, and Notice to Applicants for Employment and Employees

by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program

in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

If you need assistance or an accommodation due to a disability, you may contact us at accommodations- .

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