Marketing Specialist - Birmingham
8 hours ago
Job description
About CRV SurveillanceOur customer's protection is our priority. That philosophy has led to exponential growth since we were founded in 2010.
Corey Varden, Owner/CEO, started the company to help fill a need he saw to provide superior security options for businesses at a competitive price.
Our core business consists of creating custom-designed security solutions for our customers.We install, maintain, monitor, and inspect a wide range of integrated building protection systems, including access control, video camera surveillance, fire alarms, and burglar alarms.
We prioritize service after the sale because we want to ensure our security solutions exceed our customer's expectations, not just for today, but for years to come.
Demand GenerationTargeted list building using ZoomInfo
Outreach campaigns tied to ICPs
Understanding of campaign funnels
2. Email Marketing
Build and run email campaigns
Segmentation and nurture sequences
Track replies, meetings, re-engagement
3. LinkedIn Execution
Organic and paid
Support sales outreach
Repurpose sales content
4. Basic Paid Media
Display ads + retargeting (LinkedIn/Google optional)
Budget setup and monitoring
Simple performance analysis
5. CRM Handling
NetSuite CRM campaign tracking
Data hygiene
Report lead sources → sales results
Prepares for SecureServ CRM integration
6. Website Content
Update site copy + landing pages
Manage forms, CTAs, tracking
Ensure analytics/UTMs aligned
Secondary / Coordinated Tasks
These are support responsibilities — not something they need to master but should be able to coordinate or run with oversight:
Coordinate with Taylor for:
Theme tweaks
Layout changes
Plugin or structural updates
Support for events/tradeshow logistics
Manage simple creative assets (Canva/templated design)
What This Role Is Not
A design or web developer
A director responsible for strategy only
A "social-media influencer"
A pure brand/awareness specialist
Why This Role Matters
This position directly supports how CRV grows.
You'll help bring in new customers, strengthen our market presence, and make sure marketing activity translates into real opportunities for the business.
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