- Develop a deep understanding of customer goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx's strategy.
- Design and execute customer marketing plans that support the customer lifecycle, including expansion, upsell, cross-sell, product adoption, and retention.
- Create impactful, multi-format content that informs and engages customers.
- Partner cross-functionally with sales, customer success, product, and marketing subject matter experts to develop impactful campaigns.
- Deliver personalized, multi-channel campaigns using email, digital, direct mail, enablement tools, and other tactics to drive customer engagement and growth.
- Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet key business goals.
- Contribute to a culture of continuous improvement through experimentation, feedback, and iteration.
- Perform other related duties as assigned.
- 5+ years of B2B marketing experience; SaaS experience strongly preferred.
- Minimum of 2 years in customer marketing or lifecycle marketing roles.
- Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes.
- Hands-on experience designing programs to support customer retention, product adoption, and account expansion.
- Strong analytical skills with a data-driven approach to optimizing campaign performance.
- Exceptional organizational and project management abilities with keen attention to detail.
- Excellent collaboration and communication skills across teams and stakeholders.
- Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce.
- Solid understanding of ABM practices and customer growth strategies, with a passion for staying ahead of marketing trends.
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
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Senior Customer Marketing Specialist - San Diego - Lytx
Description
Senior Customer Marketing Specialist
As a Senior Customer Marketing Specialist at Lytx, you will play a critical role in driving customer growth and retention. You are a strategic, results-driven marketer who develops and executes omnichannel campaigns that engage customers throughout their lifecycle. By building strong partnerships across internal teams and with our customers, you will help deepen relationships and deliver measurable impact on loyalty, retention, and revenue.
The ideal candidate is a tech-savvy, data-driven marketer with a passion for collaboration, a bias for action, and a proven ability to thrive in a fast-paced, dynamic environment.
Key Responsibilities
Qualifications
Benefits:
$92, $116,000.00
Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we're powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that's what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways
Lytx, Inc. is proud to be an equal opportunity employer. We're committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process.
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Marketing Specialist
Only for registered members San Diego
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Marketing Specialist
Full time Only for registered members San Diego
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Marketing Specialist
Only for registered members San Diego, United States
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Marketing Specialist
Only for registered members San Diego
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Marketing Specialist
Only for registered members San Diego, CA
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Marketing Specialist
Only for registered members San Diego, CA
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Marketing Specialist
Only for registered members San Diego, CA
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Marketing Specialist
Only for registered members San Diego, California, United States
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Marketing Specialist
Only for registered members San Diego
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Marketing Specialist
Full time Only for registered members San Diego
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Marketing Specialist
Only for registered members San Diego
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Marketing Specialist
Only for registered members San Diego
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Sports Marketing Specialist
Only for registered members San Diego, CA
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Segment Marketing Specialist
Full time Only for registered members San Diego
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Marketing Automation Specialist
Only for registered members San Diego
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Channel Marketing Specialist
Only for registered members San Diego
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Digital Marketing Specialist
Only for registered members San Diego, CA
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Digital Marketing Specialist
Only for registered members San Diego
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Creative Marketing Specialist
Only for registered members San Diego
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Digital Marketing Specialist
Full time Only for registered members San Diego
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Email Marketing Specialist
Only for registered members San Diego
