Growth Marketing Digital Buyer Specialist - California, United States - DIFF Eyewear

Description

DIFF Charitable Eyewear stands for making a DIFFerence. With quality, value and charity at the heart of what we do, we believe that designer eyewear should be affordable and that it is important to inspire others to give back. Through our partnership with Sightsavers, DIFF has been able to positively affect the lives of over 4 million people with our gift of sight initiative. None of this is possible without all of YOU

ABOUT THIS POSITION:

DIFF Charitable Eyewear is seeking a Growth Marketing Digital Buyer Specialist. Reporting to the Director of Growth Marketing, you will be responsible for the execution, and optimization of all campaigns across a variety of paid media channels. The successful candidates will have a passion for social media buying, and experience scaling campaigns across all major publishers (Facebook, Instagram, Snapchat, Twitter, TikTok). The success and quality of our brand are attributed to the talent of our people, which is why we hire leaders and innovators, not employees or staff.

OTHER STUFF YOU'LL GET TO DO:

• Manage paid media campaigns end-to-end, inclusive of planning, hands-on media buying, daily optimization and reporting, across key digital marketing channels like Meta, Tiktok, Google and others
• Own the media buying, execution and optimization of paid campaigns across multiple channels
• Be a day trader Optimize campaigns on a daily basis based on performance and ROAS targets and suggest creative changes when needed
• Collaborate with the brand marketing to run paid white-listed campaigns for our vast network of influencers across Meta and Tiktok
• Collaborate with Creative to produce top-performing ads and brainstorm new testing concepts
• Maintain a campaign QA process to ensure accurate performance tracking and attribution within the channel
• Identify campaign-level opportunities to improve or scale performance
• Plan and manage allocated campaigns and their respective budgets, and implement new initiatives that exceed business KPIs
• Communicate key findings to both the creative team and other channel managers to share insights that could lead to cross-functional optimization
• Deliver weekly and monthly reports to company leadership, verify data accuracy and provide analyses
• Continually test and learn across audiences, bidding strategies, creative, and channel-specific tactics and report out material findings

QUALIFICATIONS:

• Bachelors' degree in related area preferred
• 2+ years' experience in paid social, digital marketing or related field
• Google Analytics required; GA4 and Northbeam experience preferred
• Entrepreneurial drive and the ability to manage day-to-day details
• Creative thinker with strong organizational, communication, leadership and presentation skills
• Ability to establish and build effective working relationships
• Ability to work independently and with a team

BENEFITS:

• Full time position fully remote but will require travel from time to time
• Competitive salary
• Excellent medical, dental and vision coverage
• PTO, sick leave and national holidays

About DIFF

DIFF Eyewear is a rapidly growing and differentiated American based fashion eyewear company that offers unique and eclectic eyewear and accessories through and at better department and specialty stores throughout the US including Dillard's, Nordstrom, Tilly's, and the Buckle. DIFF gained strong consumer loyalty through high caliber celebrity and brand partnerships, robust digital and social media marketing as well as its dedication for giving back to underserved communities around the world. Built on the principles that designer eyewear should be affordable, fashionable and socially-conscious. For every pair of eyewear sold, DIFF has helped over 4 million individuals in need receive eye-exams, surgeries, glasses and medicine.

Diff Charitable Eyewear is proud to be an Equal Opportunity Employer.