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    Marketing Consultant II, Marketing Communications - Atlanta, United States - Kaiser Permanente

    Kaiser Permanente
    Kaiser Permanente Atlanta, United States

    1 week ago

    Kaiser Permanente background
    Description
    : Note: Work location is on-site with flexibility and the primary location will be in-office for meetings. Residence required in the primary location state - Georgia.

    Job Summary:

    This individual contributor is primarily responsible for assisting senior colleagues to support integrated marketing communications programs, supports market data collection efforts, and supports the creative team. This position provides support on marketing projects, supports the implementation of marketing strategies under the guidance of more senior colleagues, and supports the implementation of strategic go-to-market plans under guidance from more senior colleagues.

    Essential Responsibilities:
    • Pursues self-development and effective relationships with others by sharing resources, information, and knowledge with coworkers and customers; listening, responding to, and seeking performance feedback; acknowledging strengths and weaknesses; assessing and responding to the needs of others; and adapting to and learning from change, difficulties, and feedback.
    • Completes work assignments by applying up-to-date knowledge in subject area to meet deadlines; following procedures and policies and applying data, and resources to support projects or initiatives; collaborating with others, often cross-functionally, to solve business problems; supporting the completion of priorities, deadlines, and expectations; communicating progress and information; identifying and recommending ways to address improvement opportunities when possible; and escalating issues or risks as appropriate.
    • Supports market data collection efforts by identifying necessary data and insights needed to develop actionable, evidence-based marketing plans; partnering with research and strategy teams to understand marketplace and consumer dynamics driving strategy; providing input into market research; partnering with analytics teams to track performance; and reporting ROI on strategies and tactics.
    • Supports the implementation of marketing strategies under the guidance of more senior colleagues by executing on strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting market research and analysis to identify new opportunities and/or validate assumptions; gathering sales and marketing metrics; and creating reports.
    • Supports the implementation of strategic go-to-market plans under guidance from more senior colleagues by assessing channel partner needs and performance on an ongoing basis; and investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities.
    • Supports creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; writing creative briefs that inform and inspire writers, designers, and other creative professionals; and reviewing the completed brief with more senior colleagues.
    • Provides support on marketing projects by developing draft project plans; identifying stakeholder contacts; recommending teams based on project needs and team member strengths; participating in vendor selection; and presenting project updates.
    • Supports integrated marketing communications programs under guidance from more senior colleagues by contributing to the creative development process; integrating business-to-business, business-to-consumer, and line of business; analyzing data or conducting research to understand stakeholder attitudes and needs; translating insights into promotional strategies; and communicating consistent positioning and messages across all media.
    Minimum Qualifications:
    • Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field OR Minimum two (2) years experience in marketing, communications, or a directly related field.
    Additional Requirements:

    Preferred Qualifications:
    • Successful completion of a Kaiser Permanente collegiate internship program.
    Primary Location: Georgia,Atlanta,Regional Office - 9 Piedmont
    Scheduled Weekly Hours: 40
    Shift: Day
    Workdays: Mon, Tue, Wed, Thu, Fri
    Working Hours Start: 08:00 AM
    Working Hours End: 05:00 PM
    Job Schedule: Full-time
    Job Type: Standard
    Worker Location: Flexible
    Employee Status: Regular
    Employee Group/Union Affiliation: NUE-GA-01|NUE|Non Union Employee
    Job Level: Individual Contributor
    Specialty: Marketing Professionals
    Department: Regional Office - 9 Piedmont - Grp Reltn-Mrktng Communicatns
    Pay Range: $ $73370 / year The ranges posted above reflect the location in the job posting. The salary range may vary if you reside in a different location or state than the location posted.
    Travel: No
    Flexible: Work location is on-site at a KP location, with the flexibility to work from home. Worker location must align with Kaiser Permanente's Authorized States policy. At Kaiser Permanente, equity, inclusion and diversity are inextricably linked to our mission, and we aim to make it a part of everything we do. We know that having a diverse and inclusive workforce makes Kaiser Permanente a better place to receive health care, a more supportive partner in our communities we serve, and a more fulfilling place to work. Working at Kaiser Permanente means that you agree to and abide by our commitment to equity and our expectation that we all work together to create an inclusive work environment focused on a sense of belonging and wellbeing.

    Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest
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