Digital Marketing Data Analyst - Purchase

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Job description

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency.

Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners.

Lensa partners with DirectEmployers to promote this job for Quorum Federal Credit Union. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.

Description

Who is Quorum

At Quorum Federal Credit Union, we are a cutting-edge credit union that operates as a technology company, delivering innovative financial solutions to our members.

As a remote organization, we thrive on collaboration and recognize outstanding performance.

We are the ideal workplace for self-motivated individuals who are committed to organizational success and eager to join a dynamic team of professionals.

We stand out as a best-in-class employer, offering a unique and supportive work environment that fosters personal and professional growth.

Our culture is built on valuing teamwork, recognizing achievements, and providing the tools and resources needed to excel.

If you are looking for a place where you can make a meaningful impact, enjoy a flexible and fulfilling work experience, and be part of a forward-thinking team, Quorum Federal Credit Union is the perfect fit for you.

Job Description Summary

We strive for innovation and new ways to solve complex problems to deliver on our promise in creating Banking That's Good.

For You.

As a Digital Marketing & Data Analyst, you will analyze marketing, consumer, and financial data while leveraging your technical expertise to configure platforms such as GA4, HubSpot, and Power BI—designing dashboards, implementing event tracking, and developing automated reporting frameworks from the ground up.

In this role, you will transform complex data into clear, actionable insights that power marketing campaigns, consumer engagement strategies, and financial performance.

You will work across multiple data sources (web, social, ad platforms, email, CRM, personalization engine tools, and internal databases), aggregate and analyze them, and deliver reporting and analysis.

The ideal candidate excels at building data models, developing dashboards, and providing data-driven recommendations to optimize marketing performance. Proficiency in digital analytics platforms (GA4, HubSpot, Clarity) and business intelligence tools (Power BI, Looker Studio) is essential.

Success in this position requires a balance of technical expertise, strategic thinking, and strong communication skills. A forward-looking aptitude for AI and emerging technology to advance reporting, forecasting, and decision-making is essential. The Digital Marketing & Data Analyst reports to the Marketing Director and works closely with the Business Intelligence team.

Key Responsibilities Data Analysis & Reporting

Collect, aggregate, and normalize data from multiple sources (marketing platforms, CRM, financial systems, third-party tools).
Build unified views of marketing, consumer, and financial data to surface patterns, correlations, and opportunities.
Develop and maintain dashboards in Power BI, Google Analytics (GA4), and HubSpot that deliver real-time and cross-functional insights. Automate recurring reports and ensure data quality, consistency, and integrity across platforms.
Assess campaign performance, monitor and evaluate key performance indicators (KPIs), identify trends, and recommend optimization strategies.
Create and present detailed reports and dashboards to stakeholders, highlighting key findings and recommendations.
Mentor and guide junior analysts within the team.

Strategic Insight & Collaboration

Translate complex data into clear business insights and storytelling for both technical and non-technical stakeholders.
Partner with marketing, product, and finance teams to align on KPIs and reporting needs.
Contribute to strategic projects by providing customer insights, behavioral analysis (related to CX), scenario modeling, and benchmarking.

Platform Configuration & Optimization

Set up and maintain GA4 events, conversions, audiences, and tracking to ensure accuracy in performance measurement.
Configure HubSpot dashboards, workflows, and attribution reporting for marketing automation and campaign analysis.
Work with the BI team to design and implement Power BI data models and visualizations that integrate cross-functional datasets.
Collaborate with BI, marketing, and finance teams to ensure data integrity and seamless integration across platforms.

Essential Skills, Knowledge And Requirements

Bachelor's degree in Marketing, Data Analytics, Data Science, Statistics, or a related field.
5+ years of experience in customer data analytics, marketing analytics, or in a similar role.
Strong proficiency in data analysis and visualization tools and software, specifically GA4 (e.g., SQL, Excel, GA4, Power BI, Hubspot Reporting, Azure, etc.)
Demonstrated experience analyzing marketing, consumer, and financial datasets.
Strong communication skills with ability to translate data into actionable recommendations.
Ability to document data requirements for both development and non-technical consumption.
Knowledge of digital marketing channels and tactics.

Preferred

Experience with Power BI or data visualization tools (Tableau, Looker).
Knowledge of financial services or banking industry data metrics.
Familiarity with data governance, attribution modeling, and privacy compliance (GDPR, CCPA).
Experience with GA4 event tagging via Google Tag Manager.

Environmental / Physical / Mental Requirements

Stable internet connection with speeds high enough for video conferencing and screen sharing
Smartphone with current iOS/Android OS
Prolonged periods sitting at a workstation and working on a computer
Ability to communicate with coworkers and customers via email, chat, teleconference, and/or phone

Compliance/legal requirements

Quorum is an Equal Employment Opportunity employer.

Qualified applicants will be considered for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, marital status, protected veteran status, or disability status.

Quorum will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available upon request for applicants and/or employees with qualifying disabilities throughout the application and employment process.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with all applicable federal, state, city and local laws, rules, and regulations.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position.

Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

The company reserves the sole right and discretion to make changes to this job description.

Each employee is required to uphold the Credit Union's compliance with all policies, procedures, and required regulations including the Bank Secrecy Act and our Anti-Money Laundering policy.

This document does not create an employment contract, implied or otherwise, other than an "at-will" relationship.


PLEASE NOTE
We are not able to consider candidates for this role who reside in Montana, Nebraska, Rhode Island, or Puerto Rico

Quorum's opportunities are based in the US and US work authorization is required. We are not able to support current or future sponsorship.

Salary Range:
$88,000 - $98,000 per year. Individual salary will vary based on skills and experience. Discretionary incentive compensation may be available based on company and individual performance.

Benefits:
Medical, Vision, Dental, Retirement Benefits, and Paid Time Off (PTO)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights ) notice from the Department of Labor.

If you have questions about this posting, please contact