- Main responsibilities include developing integrated digital media strategies across paid search Google Ads, paid social LinkedIn Meta, programmatic display retargeting channels generate qualified demand biotech customer segments.
- Lead full-funnel media planning day-to-day campaign operations audience segmentation ABM list activation campaign setup creative routing budget pacing bid strategy optimization performance management.
- Analyze conversion tracking GA4 Google Tag Manager UTM frameworks multi-touch attribution models pixel placements event-based measurement ensure compliance with regulatory requirements accurately review scientific claims internal brand governance provide detailed channel-specific specifications ad formats targeting requirements placements optimizations guidelines.
- Closely partner content design product marketing teams review refine creative copy ensure accuracy deliver details about channel advertising data-driven recommendations improve efficiency maximize pipeline contribution manage relationships external agencies MarTech vendors platforms support scalable execution remain current digital advertising best practices platform updates emerging channels tools tactics assess adoption opportunities yearly annual basis maintain ongoing professional development within industry contribute insights knowledge team professionals ensuring staying compliant regulations legal boundaries also adheres follow company policy equal opportunity affirmative action committed diverse inclusive workforce maintaining strict non-discrimination all protected classes policies implemented comply employment laws maintains drug-free workplace verifying contact through application sources requiring no personal info emails individual applications checking background skills correctly aligning candidate needs organizational goals
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The SEM Specialist will develop and execute integrated digital media strategies across paid search Google Ads), paid social (LinkedIn, Meta), programmatic/display and retargeting channels to generate qualified demand across biotech customer segments. · Develop and execute integra ...
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SEM Specialist - Piscataway - GenScript Biotech
Description
SEM Specialist
Piscataway, New Jersey is a city in the United States where GenScript-Biotech operates.
This job title focuses on Search Engine Marketing SEM Specialist. Location preference is Piscataway NJ but open to US Remote positions.
The estimated salary range varies between $80000 and $95000 depending on experience level however this information will not be disclosed by Genscript biotech during hiring process.
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SEM Specialist
Only for registered members Piscataway, New Jersey, United States
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SEM Specialist
Only for registered members Piscataway
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SEM Specialist
Only for registered members Piscataway
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SEM Specialist
Only for registered members New York
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SEM Senior Specialist
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Senior SEM Specialist
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ATG OR Endeca Mid-Sr Developer
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E-commerce Specialist Amazon vendor
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E-Commerce Listing Specialist
Only for registered members Piscataway, NJ
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Only for registered members East Brunswick, NJ
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Radiology Technologist - 35-45 per hour
Part time Medical Solutions Direct Hire- South Amboy
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Registered Dental Hygienist
Full time The Smilist Dental- Rahway
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Digital Marketing Manager
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Paid Search Strategist
Only for registered members New York
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Performance Marketing Specialist
Only for registered members New York
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Performance Marketing Specialist
Only for registered members New York
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SEO Digital Content Specialist
Only for registered members New York
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Senior Marketing Brand Specialist
Only for registered members Parsippany
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Search Marketing Specialist
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Brand Marketing Specialist
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