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Marketing Specialist - Boston, United States - SimpliSafe Wireless Home Security
Description
About SimpliSafe We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure.
Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect.
We don't just want you to work here. We want you to grow and thrive here. We're embracing a hybrid work model that enables our teams to split their time between office and home.Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, working together in person and choose where they work for the remainder of the week.
We all benefit from flexibility and get to use the best of both worlds to get our work done. Why are we hiring? Well, we're growing and thriving.So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.
What You'll Do SimpliSafe is looking for an incredibly bright and self-motivated individual to help manage our National TV, Streaming TV, and Direct Mail campaigns.
This is a hands-on role for someone who wants to directly impact the top line of a high-growth consumer tech business and make a positive impact on people's lives.
In this role, you'll be responsible for planning, buying, optimizing and reporting across our National TV, National Streaming and Direct Mail & Shared Mail campaigns.
You will be given responsibility over a large media spend right out of the gate and have autonomy to make strategic decisions that directly impact the business.
You'll help us learn by working with the media buying team and analytics team to test new inventory and partners and help us find new opportunities for growth.
This opportunity is unique in that you will be given immediate responsibility that will allow you to make an impact on the business from day one and will provide you with significant growth opportunities.
Primary Responsibilities Include:
Responsible for driving performance within TV, Streaming, and Direct Mail; across campaigns such as National cable TV, National Broadcast TV, and streaming partners such as Hulu, Disney+, Amazon, etc.
Own day to day media plan management and reporting, including budgets, rate adjustments, and audience targeting strategiesAnalyze and report on industry competitive trendsReport on weekly pacing (pre-logs, post-logs, media clearance), conversions, and overall media channel performanceCollaborate with vendors and conduct industry research in order to develop a strong POV on industry trends, upcoming opportunities, and channel best practicesEstablish close, ongoing relationships with media vendorsNegotiate placements and pricing with media vendors on a daily basisWork closely with internal creative team to test new creative on a regular basisSupport TV/Streaming channel lead in developing a holistic channel strategy to drive customer acquisitionWhat You'll Bring Strong negotiation skillsTraditional media planning and buying experienceStrong analytical ability and comfort with dataExcellent communication, collaboration, and organizational skills with meticulous attention to detailNo ego, humble attitude, and endless curiosityAbility to think critically about the business and a 'never satisfied' mindsetProficiency in Google suite of products (sheets, slides, etc)Completion of an undergraduate bachelor's degree2+ years of media buying and/or planning experience across traditional media channels (TV, Streaming, Direct Mail, Audio) is desiredWhat Values You'll Share Customer ObsessedWe are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences.
We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others.
If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact
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