- Lead VIP PR accounts as client-facing account lead and strategist through the entire lifecycle of PR with an account - strategy to execution.
- Facilitate agendas, meetings, presentations, strategy, and client-related discussions with clients as the client lead. Lead client calls according to Zen Media standards.
- Maintain and evolve the operational efficiency and effectiveness of the PR team by leveraging ClickUp and similar tools.
- Articulate marketing trends and evolutions in marketing from the last couple of years, including AI, and soundboard with executive leadership on leveraging AI as a company advantage.
- Master delivery of ROI and KPI impact to clients monthly/quarterly/annually
- Prioritize work, effort, and schedules with the affected Zen Media departments to deliver according to set timelines.
- Continuously evolve to leverage AI in PR efforts to include amplification on social media
- Develop angles and stories to use when pitching media and secure placement in target publications.
- Secure thought leadership pieces and drafting abstracts for publication consideration.
- Stay current with clients, technologies, vertical markets, and industry trends while informing Zen Media executive leaders of critical changes and opportunities.
- Represent the PR department in cross functional alignment sessions, specifically with Brand, social media, and content departments.
- Collaborate efficiently and effectively with department heads in content, creative, SEO, and to refine interdepartmental processes in order to better positon Zen Media to service our clients needs going forward.
- Track PR campaigns key performance metrics to maximize results and present periodic reporting to the client along with ideas to improve messaging and branding
- Conduct advanced media training for executives and thought leaders
- Ensure all client materials deliver consistent messaging; conduct quality control on all communications.
- Respond to client crises or challenging situations quickly, strategically, and professionally.
- Participate in strategy-focused client meetings for all PR clients as needed for support as a PR team.
- Agency experience in B2B PR preferred
- Minimum 5-10 years of public relations and corporate communications experience
- Bachelors degree or equivalent experience in communications, PR, journalism, marketing business, or related field
- Master of B2B customer journey understanding in collaboration with key Zen Media marketing leads in other marketing departments.
- Master of facilitating scope creep and client expectation management
- Extensive experience in B2B PR strategies and execution required
- Ability to cultivate and maintain relationships with business, trade, and tech media
- Ability to execute deadlines at pace while remaining highly organized in Clickup (or a similar portfolio deliverable management tool)
- Ability to pivot between multiple clients and tasks daily/weekly
- Ability to communicate and represent the PR team, delivering consistency while maintaining Zen Media company standards and cross-functional processes
- Ability to lead VIP or high-impact portfolios independently of executive leadership and consistently establish leadership presence with client executives.
- Strong listening skills and an understanding of business in general (budgets, team development, marketing KPIs, sales cycles, etc)
- Be a solid writer and editor
- Present to executive leadership and all marketing department heads on the future of PR recommendations
- Travel to VIP clients as the lead for the account
- Ability to support executive leadership in PR team planning for the future as needed.
- 100% remote
- Unlimited PTO
- Charity matching
- 401k matching
- Medical & dental insurance
- Optional ancillary benefits
- Upward career growth opportunities
- Belief in the service Our offer solves a huge pain point in the marketplace, and were considered world-class at what we do
- Strict no-ego policy
- Culture is one of our top priorities you will find a community at Zen Media
- High standard for role development along with high amount of support from Zen Media leaders, managers, and experts.
Senior Public Relations Manager - Austin, United States - Zen Media
Description
A RARE opportunity to work with Shama Hyder and the 16+ year leading Zen Media Marketing Storytelling and Amplification Agency.
We are looking for a unique B2B marketing agency, Senior Public Relations and Strategic Communications Manager with B2B PR experience
This role includes workload alongside the Zen Media Executive Leadership Team, maintaining a portfolio of clients, supporting junior PR managers internally as a team, and being open to an evolving future of what PR impact will be in the 5 years. This client-facing role is expected to be a senior practitioner, hands-on with your portfolio, take on new clients as needed, and be self-sufficient in PR impact with B2B Zen Media clients.
This role requires a wealth of experience in B2B PR, with agency experience preferred. This person has extensive experience building and fostering relationships with key stakeholders across traditional and online media channels, establishing and implementing strategic communications plans, and developing, writing, and approving overall client messaging.
Zens approach to PR is rooted in our belief that PR doesnt stop at placement. It requires amplification to reach the right audiences through a comprehensive social strategy. To be successful in this role, Zen requires a high-touch approach to clients, media, and the internal team, and follow-through is a must.
Reporting to our Chief of Staff, you will join a fast-paced, results-driven team with a deep understanding of traditional and innovative PR strategies as we head into a new marketing era. Zen Media holds a high standard for delivery and cohesive marketing alignment success for our clients, including a higher standard of operational workflow efficiencies in every role.
Culture
Warm & Supportive:
We Get the Job Done:
Positive Attitude:
Core Values
We Are Second-Level Thinkers:
We Are Drivers:
We Are Never Complacent:
Responsibilities
Qualifications
Future Opportunities
PR + Brand + Communications Department Culture
Our team is hungry to learn and forward-thinking, focusing on high standards of execution and consistency every day. We pride ourselves on collaboration, resourcefulness, and empowering one another to exceed the status quo expectations. We strive to end the monotony of typical branded creative content and a one-dimensional PR placement goal mindset by creating strategies worth consuming by B2B audiences. Our weekly team meetings support this, where we share strategy ideas and trending topics, track metrics, walk through wins, and discuss challenges. The PR, Social Media, and Brand teams cross-functionally uphold a higher cohesive alignment standard. We at Zen Media know the future of marketing requires it.
Interested team members also have the opportunity to present on a trending topic to the entire company, including Shama and the Executive Leadership Team.
A Little History About The Marketing Agency
It was built by a leading marketing visionary from a scrappy startup to an industry-leading team and agency. The CEO distinguished herself as an international marketing luminary, delivered keynotes to packed houses in more than 20 countries, and written bestselling books. But its her nose for innovation that makes her the figure CMOs seek out to build brand reputation, increase market share, and deliver bottom-line results.
As the acclaimed author (now in its 4th edition) and a key figure behind the growth of many recognized brands. The company is her go-to team for all things for marketing relevance strategy, earned media and amplification tactics, and simplifying complex messaging. The agency has built a reputation for bringing that same level of innovative impact to our amazing clients.
Perks of Working at the Agency